Current Volume 8
Abstract
This research paper presents an in-depth examination of how social media analytics (SMA) influences brand engagement across different consumer demographics. Using a robust methodological approach that combines hypothetical survey data with advanced statistical analysis, this study provides actionable insights for digital marketers. The research design incorporates questionnaire development, data collection simulation, correlation analysis, ANOVA testing, and strategic interpretation. Key findings reveal significant relationships between data-driven personalization and engagement metrics, while also highlighting critical privacy concerns. The paper concludes with an original framework for ethical SMA implementation and specific recommendations for brands seeking to optimize their social media strategies.
Citations
IRE Journals:
Abhishek Kumar
"Social Media Analytics Impact on Brand Engagement" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 1115-1120
IEEE:
Abhishek Kumar
"Social Media Analytics Impact on Brand Engagement" Iconic Research And Engineering Journals, 8(11)
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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