Abstract
Investment in the stock market offers individuals an opportunity to build wealth and achieve long-term financial goals. However, the effectiveness of such investments largely depends on investors' awareness, knowledge, and risk perception. This study aims to assess the level of awareness among retail investors regarding stock market operations, investment instruments, risk factors, and regulatory frameworks. It focuses on understanding the extent to which individuals are informed about market trends, trading procedures, company fundamentals, and the role of intermediaries like brokers and analysts. The research is based on primary data collected through surveys and questionnaires, supported by secondary data from financial reports and regulatory bodies. Key factors influencing awareness—such as age, education, occupation, income level, and access to financial education—are analyzed using statistical methods. The findings reveal that while interest in stock investments is growing, especially among the younger population, there is still a significant gap in financial literacy and informed decision-making. The study recommends initiatives like investor education programs, digital platforms, and school-level financial literacy to promote safe and informed investment behavior. This research is valuable for regulators, educators, and financial institutions in designing strategies to enhance public participation in the capital market.
Keywords
Stock Market, Investment Awareness, Financial Literacy, Retail Investors, Risk Perception, Investor Education, Capital Market, Trading Knowledge, SEBI, Wealth Management
Citations
IRE Journals:
P Padma Bai , Sisidra Reddy M
"Awareness of Investment in Stock Market" Iconic Research And Engineering Journals Volume 8 Issue 10 2025 Page 1568-1570
IEEE:
P Padma Bai , Sisidra Reddy M
"Awareness of Investment in Stock Market" Iconic Research And Engineering Journals, 8(10)
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