Current Volume 8
Abstract
This paper explores the revival and reinterpretation of traditional Persian motifs in contemporary design practice as a means of cross-cultural storytelling. Through an interdisciplinary lens, it examines how ancient visual traditions can be reimagined to communicate hybrid identities and cultural narratives in a globalized context. The study argues that such motifs serve not only as aesthetic tools but also as vehicles for socio-political commentary and cultural preservation. Drawing upon examples from contemporary fashion, graphic design, and product design, the paper illustrates how Persian design elements function as a language of visual resistance and reconnection. The findings highlight the significance of cultural heritage in fostering global dialogue through design. This research investigates the revival and adaptation of traditional Persian motifs in contemporary design as a method of cross-cultural storytelling. Drawing on visual analysis, semiotic theory, and cultural heritage frameworks, this paper presents a case study based examination of how Persian motifs are decontextualized to resonate with diverse audiences while maintaining their cultural integrity. The findings underscore the potential of design as a medium for dialogue between tradition and modernity.
Keywords
Persian motifs, contemporary design, cultural storytelling, visual arts, heritage preservation, semiotics
Citations
IRE Journals:
Abbas Sufinejad
"Reviving Persian Motifs: A Contemporary Designer’s Approach to Cross-cultural Storytelling" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 1375-1379
IEEE:
Abbas Sufinejad
"Reviving Persian Motifs: A Contemporary Designer’s Approach to Cross-cultural Storytelling" Iconic Research And Engineering Journals, 8(11)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12