A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)

• Author(s): Shubh Gupta
• Paper ID: 1708739
• Page: 1693-1694
• Published Date: 26-05-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 11 May-2025

Abstract

The rise of digital technology has significantly transformed consumer behavior, especially in retail and grocery sectors. This study explores how e-commerce platforms influence consumers' decision-making processes when purchasing grocery items in Kanpur. The analysis combines primary survey results with a thorough literature review to identify key factors such as convenience, delivery speed, product freshness, and security of transactions. Findings suggest that modern e-commerce platforms, when equipped with trustworthy systems and responsive customer service, can effectively reshape purchasing habits and increase customer satisfaction.

Citations

IRE Journals:
Shubh Gupta "A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 1693-1694

IEEE:
Shubh Gupta "A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)" Iconic Research And Engineering Journals, 8(11)