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A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)
Subject area: Management and Commerce · Area of research: Consumer Buying Behavior
Abstract
The rise of digital technology has significantly transformed consumer behavior, especially in retail and grocery sectors. This study explores how e-commerce platforms influence consumers' decision-making processes when purchasing grocery items in Kanpur. The analysis combines primary survey results with a thorough literature review to identify key factors such as convenience, delivery speed, product freshness, and security of transactions. Findings suggest that modern e-commerce platforms, when equipped with trustworthy systems and responsive customer service, can effectively reshape purchasing habits and increase customer satisfaction.
References
[1] Bhatia Sevi, P. (2018). Elucidating the Behavior of Consumers toward Online Grocery Shopping.
[2] Hand, C. (2009). The Influence of Situational Factors in Online Grocery Shopping.
[3] Huang, Y. (2006). Impact of Delivery Charges on Online vs. Offline Grocery Choices.
[4] Saleem, M. (2018). Consumer Perception and E-Grocery Trends in Karachi.
[5] Singh, R.T. (2012). Indian Consumer Response to Online Grocery Services.
[6] Sharma, M. (2015). Consumer Attitude Towards Online Grocery Apps in Bikaner.
[7] Budhiraja, H. E-Grocery Adoption Patterns in Indian Cities.
[8] Kothari, C.R. (2019). Research Methodology.
[9] Gandhi, P. (2018-19). Emerging Modes of Business.
[10] Various online journals and primary survey data from Kanpur residents.
How to cite this paper
@article{1708739,
author = {Shubh Gupta},
title = {A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {11},
pages = {1693-1694},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1708739.pdf},
abstract = {The rise of digital technology has significantly transformed consumer behavior, especially in retail and grocery sectors. This study explores how e-commerce platforms influence consumers' decision-making processes when purchasing grocery items in Kanpur. The analysis combines primary survey results with a thorough literature review to identify key factors such as convenience, delivery speed, product freshness, and security of transactions. Findings suggest that modern e-commerce platforms, when equipped with trustworthy systems and responsive customer service, can effectively reshape purchasing habits and increase customer satisfaction.},
month = {May},
}