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A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)
Subject area: Management and Commerce · Area of research: Consumer Buying Behavior
Abstract
The rise of digital technology has significantly transformed consumer behavior, especially in retail and grocery sectors. This study explores how e-commerce platforms influence consumers' decision-making processes when purchasing grocery items in Kanpur. The analysis combines primary survey results with a thorough literature review to identify key factors such as convenience, delivery speed, product freshness, and security of transactions. Findings suggest that modern e-commerce platforms, when equipped with trustworthy systems and responsive customer service, can effectively reshape purchasing habits and increase customer satisfaction.
How to cite this paper
@article{1708739,
author = {Shubh Gupta},
title = {A Study On the Impact of E-Commerce On Consumer Buying Behavior (Special Reference to Grocery Products in Kanpur)},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {11},
pages = {1693-1694},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1708739.pdf},
abstract = {The rise of digital technology has significantly transformed consumer behavior, especially in retail and grocery sectors. This study explores how e-commerce platforms influence consumers' decision-making processes when purchasing grocery items in Kanpur. The analysis combines primary survey results with a thorough literature review to identify key factors such as convenience, delivery speed, product freshness, and security of transactions. Findings suggest that modern e-commerce platforms, when equipped with trustworthy systems and responsive customer service, can effectively reshape purchasing habits and increase customer satisfaction.},
month = {May},
}