Consumer Buying Behaviour While Purchasing a Mobile Phone - A Marketing Research Study

• Author(s): Pratiksha Gupta ; Anamita Guha
• Paper ID: 1708752
• Page: 1851-1853
• Published Date: 29-05-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 11 May-2025

Abstract

This research investigates the key factors influencing consumer buying behaviour in the Indian mobile phone market. With mobile phones becoming indispensable in daily life, this study examines the preferences, motivations, and decision-making patterns of consumers, particularly among students and young professionals. Using both qualitative and quantitative research methods, data was collected through structured surveys and interviews. The findings suggest that price, brand image, product features, and digital influences like online reviews significantly affect consumer decisions. The research provides actionable insights for marketers looking to understand and respond effectively to consumer needs in a highly competitive industry.

Citations

IRE Journals:
Pratiksha Gupta , Anamita Guha "Consumer Buying Behaviour While Purchasing a Mobile Phone - A Marketing Research Study" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 1851-1853

IEEE:
Pratiksha Gupta , Anamita Guha "Consumer Buying Behaviour While Purchasing a Mobile Phone - A Marketing Research Study" Iconic Research And Engineering Journals, 8(11)