Developing Conceptual Models for Business Model Innovation in Post-Pandemic Digital Markets

• Author(s): Rosebenedicta Odogwu ; Jeffrey Chidera Ogeawuchi ; Abraham Ayodeji Abayomi ; Oluwademilade Aderemi Agboola ; Samuel Owoade
• Paper ID: 1708771
• Page: 389-399
• Published Date: 31-12-2021
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 5 Issue 6 December-2021

Abstract

The COVID-19 pandemic served as a catalytic event that accelerated the digital transformation of industries and reshaped the foundations of global commerce. As organizations grapple with the implications of this disruption, Business Model Innovation (BMI) has emerged as a strategic imperative for survival, recovery, and long-term competitiveness. This paper develops a set of conceptual models to guide BMI in post-pandemic digital markets. Grounded in an integrated theoretical framework that combines Dynamic Capabilities Theory, the Resource-Based View (RBV), and Digital Ecosystem Theory, the models reflect the multifaceted nature of innovation in digitally driven, volatile environments. Using a qualitative synthesis of academic literature, industry reports, and post-pandemic business cases, the study identifies core constructs such as digital readiness, value proposition innovation, organizational agility, ecosystem collaboration, and revenue model reconfiguration. These are organized into a three-layered framework comprising foundational enablers, transformational innovation activities, and ecosystem-level interactions. The models provide both diagnostic and prescriptive tools for firms seeking to realign their business models to meet evolving customer expectations and technological opportunities. The discussion explores the theoretical contributions, strategic implications, and limitations of the models, emphasizing the need for agility, collaboration, and continuous adaptation in navigating digital markets. The paper concludes by calling for empirical research to validate and extend the models, and by positioning BMI as a key driver of organizational resilience and renewal in a post-pandemic world.

Keywords

Business Model Innovation, Digital Transformation, Post-Pandemic Strategy, Dynamic Capabilities, Digital Ecosystems, Organizational Agility

Citations

IRE Journals:
Rosebenedicta Odogwu , Jeffrey Chidera Ogeawuchi , Abraham Ayodeji Abayomi , Oluwademilade Aderemi Agboola , Samuel Owoade "Developing Conceptual Models for Business Model Innovation in Post-Pandemic Digital Markets" Iconic Research And Engineering Journals Volume 5 Issue 6 2021 Page 389-399

IEEE:
Rosebenedicta Odogwu , Jeffrey Chidera Ogeawuchi , Abraham Ayodeji Abayomi , Oluwademilade Aderemi Agboola , Samuel Owoade "Developing Conceptual Models for Business Model Innovation in Post-Pandemic Digital Markets" Iconic Research And Engineering Journals, 5(6)