Impact of Predictive Analytics on Business Decisions Making

• Author(s): Madhumala Kumari
• Paper ID: 1708772
• Page: 1884-1887
• Published Date: 29-05-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 11 May-2025

Abstract

Predictive analytics has revolutionized business decision-making by leveraging historical data, statistical algorithms, and machine learning to forecast future trends. This research examines how predictive analytics influences strategic, operational, and tactical decisions in businesses. A survey was conducted among 150 business professionals across industries to assess the adoption, benefits, and challenges of predictive analytics. The findings indicate that companies using predictive analytics experience improved accuracy in forecasting, cost reduction, and enhanced customer satisfaction. However, challenges such as data quality and integration persist. The study concludes that predictive analytics significantly enhances decision-making but requires proper implementation strategies.

Keywords

Predictive analytics, business intelligence, decision-making, data-driven decisions, machine learning.

Citations

IRE Journals:
Madhumala Kumari "Impact of Predictive Analytics on Business Decisions Making" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 1884-1887

IEEE:
Madhumala Kumari "Impact of Predictive Analytics on Business Decisions Making" Iconic Research And Engineering Journals, 8(11)