Impact of Predictive Analytics on Business Decisions Making

@article{1708772,
      author = {Madhumala Kumari},
      title = {Impact of Predictive Analytics on Business Decisions Making},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {11},
      pages = {1884-1887},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708772.pdf},
      abstract = {Predictive analytics has revolutionized business decision-making by leveraging historical data, statistical algorithms, and machine learning to forecast future trends. This research examines how predictive analytics influences strategic, operational, and tactical decisions in businesses. A survey was conducted among 150 business professionals across industries to assess the adoption, benefits, and challenges of predictive analytics. The findings indicate that companies using predictive analytics experience improved accuracy in forecasting, cost reduction, and enhanced customer satisfaction. However, challenges such as data quality and integration persist. The study concludes that predictive analytics significantly enhances decision-making but requires proper implementation strategies.},
      keywords = {Predictive analytics, business intelligence, decision-making, data-driven decisions, machine learning.},
      month = {May},
  }