Effect of Product Imagination and Customer Knowledge On Brand Improvement at Natu Water Factory, Jalingo, Taraba State, Nigeria

• Author(s): Jacob Eli ; Elam Elijah Dorboh ; Rufai Timon Maisamari ; Samoyare Therung Fidelis
• Paper ID: 1708797
• Page: 2029-2037
• Published Date: 30-05-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 11 May-2025

Abstract

This research investigates how product creativity and consumer understanding affect enhancing product branding at Natu Water Factory in Jalingo, Taraba State. The study seeks to explore the impact of creative product development and a thorough comprehension of customer preferences on improving brand perception and loyalty. A quantitative method was used, gathering data through surveys completed by 200 customers. The data was analyzed using descriptive statistics, correlation analysis, and multiple regression. The findings indicate that brand enhancement is significantly positively influenced by both product creativity and customer expertise. In particular, creative branding tactics that connect with consumers on an emotional level and consumer research that guides product innovation result in greater brand loyalty and a more competitive market stance. The results indicate that Natu Water Factory can improve its competitiveness by putting money into creative marketing and customer-focused tactics. The research ends with suggestions for utilizing customer input and innovative marketing to enhance brand value. These observations offer practical advice for companies in the bottled water sector aiming to enhance their brand visibility in nearby markets.

Keywords

Product innovation, Consumer understanding, Enhancing brand, Natu Water Factory, Brand value, Jalingo, Bottled water sector.

Citations

IRE Journals:
Jacob Eli , Elam Elijah Dorboh , Rufai Timon Maisamari , Samoyare Therung Fidelis "Effect of Product Imagination and Customer Knowledge On Brand Improvement at Natu Water Factory, Jalingo, Taraba State, Nigeria" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 2029-2037

IEEE:
Jacob Eli , Elam Elijah Dorboh , Rufai Timon Maisamari , Samoyare Therung Fidelis "Effect of Product Imagination and Customer Knowledge On Brand Improvement at Natu Water Factory, Jalingo, Taraba State, Nigeria" Iconic Research And Engineering Journals, 8(11)