Data-Driven Marketing: How Analytics is Reshaping Business Growth

@article{1708852,
      author = {Krishna Abhishek Bhatt},
      title = {Data-Driven Marketing: How Analytics is Reshaping Business Growth},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {11},
      pages = {2126-2129},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708852.pdf},
      abstract = {This study investigates the rising significance of data-driven marketing in reshaping how businesses understand, target, and engage consumers. By surveying 200 marketing professionals across industries, the research explores the familiarity with data-driven strategies, tools used, benefits realized, and challenges encountered?particularly in the Indian context. Findings indicate strong adoption of analytics tools, substantial personalization efforts, and notable improvement in marketing ROI and customer engagement. However, privacy concerns and skill gaps remain pressing barriers. The study emphasizes that data-driven marketing is becoming central to strategic growth and outlines its evolving future in India?s digital economy.},
      keywords = {Data-driven marketing, analytics, customer targeting, ROI, personalization, India, marketing tools.},
      month = {May},
  }