Practical Framework for the U.S. Market Entry of Latin American SMEs

@article{1708943,
      author = {Isabella Rodrigues},
      title = {Practical Framework for the U.S. Market Entry of Latin American SMEs},
      journal = {Iconic Research And Engineering Journals},
      year = {2022},
      volume = {5},
      number = {11},
      pages = {426-430},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708943.pdf},
      abstract = {The international expansion of Latin American small and medium-sized enterprises (SMEs) into the United States presents both strategic opportunities and operational challenges. This article proposes a practical and theoretically grounded framework that integrates the resource-based view, Uppsala Model, Springboard Perspective, institutional theory, and dynamic capabilities. Emphasizing internal capability assessment, network engagement, institutional adaptation, and continuous strategic learning, the framework offers a step-by-step approach for successful and sustainable market entry. By aligning theory with practice, it provides Latin American SMEs with actionable guidance to navigate the complexity of the U.S. business environment while enhancing their global competitiveness.},
      keywords = {Internationalization Strategy, Latin American SMEs, U.S. Market Entry, Dynamic Capabilities, Institutional Adaptation.},
      month = {May},
  }