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The Role of Digital Marketing in Nestle?s Global Strategy
Subject area: Management and Commerce · Area of research: Impact of digital marketing in Nestle's success.
Abstract
This paper examines the role of digital marketing in Nestl??s global strategy, focusing on how the company uses digital tools to enhance brand visibility, engage consumers, and expand into new markets. It highlights key strategies such as social media marketing, data analytics, and e-commerce integration. The study shows that digital marketing is a central element in Nestl??s ability to adapt globally while maintaining local relevance, making it a critical driver of the company?s continued success in a competitive global market.
References
[1] Nestlé S.A. (2023). Nestlé Annual Report 2023. Retrieved from https://www.nestle.com/investors/annual-report – Provides insights into Nestlé’s global operations, digital initiatives, and market performance.
[2] Digital Marketing Institute (2022). How FMCG Brands Use Digital Marketing. Retrieved from https://digitalmarketinginstitute.com – Offers case studies and strategies used by top FMCG brands including Nestlé.
[3] Statista (2023). Global Digital Ad Spending by Industry. Retrieved from https://www.statista.com/statistics/ – Highlights trends in digital marketing investment, with specific data on food and beverage companies.
[4] Forbes (2024). Top 50 Digital Brands in the Food and Beverage Industry. Retrieved from https://www.forbes.com – Lists Nestlé among leading digital innovators and elaborates on their online marketing strategies.
[5] HubSpot (2023). Digital Campaign Analytics and KPI Measurement. Retrieved from https://www.hubspot.com – Source for digital marketing metrics and analytics methods used in campaign evaluation.
[6] Kannan, P. K., & Li, H. (2017). Digital Marketing: A Framework, Review and Research Agenda. International Journal of Research in Marketing, 34(1), 22-45. – Provides a theoretical foundation for digital marketing practices and their application in multinational companies.
How to cite this paper
@article{1708963,
author = {Suryamani Kumar},
title = {The Role of Digital Marketing in Nestle?s Global Strategy},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {12},
pages = {118-120},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1708963.pdf},
abstract = {This paper examines the role of digital marketing in Nestl??s global strategy, focusing on how the company uses digital tools to enhance brand visibility, engage consumers, and expand into new markets. It highlights key strategies such as social media marketing, data analytics, and e-commerce integration. The study shows that digital marketing is a central element in Nestl??s ability to adapt globally while maintaining local relevance, making it a critical driver of the company?s continued success in a competitive global market.},
month = {June},
}