Current Volume 9
Abstract
This paper examines the role of digital marketing in Nestlé’s global strategy, focusing on how the company uses digital tools to enhance brand visibility, engage consumers, and expand into new markets. It highlights key strategies such as social media marketing, data analytics, and e-commerce integration. The study shows that digital marketing is a central element in Nestlé’s ability to adapt globally while maintaining local relevance, making it a critical driver of the company’s continued success in a competitive global market.
Citations
IRE Journals:
Suryamani Kumar
"The Role of Digital Marketing in Nestle’s Global Strategy" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 118-120
IEEE:
Suryamani Kumar
"The Role of Digital Marketing in Nestle’s Global Strategy" Iconic Research And Engineering Journals, 8(12)
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