The Role of Digital Marketing in Nestle?s Global Strategy

@article{1708963,
      author = {Suryamani Kumar},
      title = {The Role of Digital Marketing in Nestle?s Global Strategy},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {118-120},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708963.pdf},
      abstract = {This paper examines the role of digital marketing in Nestl??s global strategy, focusing on how the company uses digital tools to enhance brand visibility, engage consumers, and expand into new markets. It highlights key strategies such as social media marketing, data analytics, and e-commerce integration. The study shows that digital marketing is a central element in Nestl??s ability to adapt globally while maintaining local relevance, making it a critical driver of the company?s continued success in a competitive global market.},
      month = {June},
  }