Designing Hyper-Personalized Digital Marketing Frameworks Using AI-Based Segmentation Techniques

• Author(s): Omolola Temitope Kufile ; Bisayo Oluwatosin Otokiti ; Abiodun Yusuf Onifade ; Bisi Ogunwale ; Chinelo Harriet Okolo
• Paper ID: 1709051
• Page: 230-246
• Published Date: 28-02-2021
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 4 Issue 8 February-2021

Abstract

The integration of Artificial Intelligence (AI) into digital marketing practices has led to unprecedented opportunities for personalization, offering marketers the capability to target consumers with high precision and relevance. This paper proposes a novel framework for designing hyper-personalized digital marketing strategies by leveraging AI-based segmentation techniques. Through a systematic synthesis of existing literature and application of machine learning and deep learning algorithms, the study outlines how AI can enhance customer segmentation beyond traditional demographic and behavioral markers. The methodology includes the implementation of unsupervised learning models, natural language processing, and neural network-based clustering to develop dynamically evolving customer segments. The results reveal substantial improvements in engagement metrics, conversion rates, and customer retention, validating the efficacy of AI-driven segmentation. The paper concludes with practical implications for digital marketing practitioners and recommendations for future research on ethical AI deployment in personalization.

Keywords

AI segmentation, hyper-personalization, digital marketing, customer targeting, machine learning, data-driven strategy

Citations

IRE Journals:
Omolola Temitope Kufile , Bisayo Oluwatosin Otokiti , Abiodun Yusuf Onifade , Bisi Ogunwale , Chinelo Harriet Okolo "Designing Hyper-Personalized Digital Marketing Frameworks Using AI-Based Segmentation Techniques" Iconic Research And Engineering Journals Volume 4 Issue 8 2021 Page 230-246

IEEE:
Omolola Temitope Kufile , Bisayo Oluwatosin Otokiti , Abiodun Yusuf Onifade , Bisi Ogunwale , Chinelo Harriet Okolo "Designing Hyper-Personalized Digital Marketing Frameworks Using AI-Based Segmentation Techniques" Iconic Research And Engineering Journals, 4(8)