Home / Current Issue / Paper 1709170
Analysis of the Consumer on Low Market Demand in Aviation
Subject area: Management and Commerce · Area of research: Operations
Abstract
This work looks at the parts affecting low demand for air travel, by studying and understanding what influences people?s choices. The research investigates travel frequency, preferred airlines, how much pricing affects choices, travel service satisfaction and how ecological issues impact what consumers decide. The research indicates that both ticket rates and how simple it is to use the transportation matter to consumers, as do comfort trade-offs and feedback on the internet. Increasingly, airline choice is being affected by environmental thinking. The findings of this study show ways in which airlines can meet demand issues by offering new services, updating prices and making the business more sustainable. It adds to previous research by demonstrating why consumer actions are important for restoring the market?s demand after both the pandemic and economic fluctuations.
Keywords
aviation industry, consumer behavior, market demand, airline preferences, price sensitivity, environmental concerns, airline choice, air travel demand.
References
[1] Blachly, L. (2022, January 14). Changing consumer behavior is driving IFEC transformation. Aviation Week Network. https://aviationweek.com/air-transport/interiors-connectivity/changing-consumer-behavior-driving-ifec-transformationAviation Week
[2] Bulchand-Gidumal, J., & Melián-González, S. (2021). Post-COVID-19 behavior change in purchase of air tickets. Annals of Tourism Research, 87, 103129. https://doi.org/10.1016/j.annals.2020.103129PubMed Central
[3] Gössling, S. (2023). A review of air travel behavior and climate change. WIREs Climate Change, 14(1), e802. https://doi.org/10.1002/wcc.802Wiley Online Library
[4] Hopman, D., Koole, G., & van der Mei, R. (2021). A machine learning approach to itinerary-level booking prediction in competitive airline markets. arXiv preprint arXiv:2103.08405. https://arxiv.org/abs/2103.08405arXiv
[5] Mildred, C. A. (2024, January 24). Law of demand affects air travel. Medium. https://medium.com/@charleneannmildredfbarroga/law-of-demand-affects-air-travel-41d1c58d3004Medium
[6] Miracula, V., & Picone, A. (2023). Unleashing the power of user reviews: Exploring airline choices at Catania Airport, Italy. arXiv preprint arXiv:2306.15541. https://arxiv.org/abs/2306.15541arXiv
[7] Peregrine, Z. (2024, November 1). How major airlines adapt to market changes: Impact on ticket prices explained. WowFare. https://wowfare.com/blog/adapting-to-market-changes-in-the-airline-industry-and-its-effects-on-ticket-prices/WowFare+3WowFare+3WowFare+3
[8] Peregrine, Z. (2024, November 11). How budget airlines are transforming air travel: A comprehensive analysis. WowFare. https://wowfare.com/blog/the-impact-of-budget-airlines-on-the-evolution-of-air-travel-with-in-depth-insights-and-analysis/WowFare+1arXiv+1
[9] Peregrine, Z. (2024, November 23). The psychology of pricing: Understanding economy class fare wars. WowFare. https://wowfare.com/blog/exploring-the-psychological-dynamics-behind-economy-class-fare-wars-in-the-airline-industry/WowFare
[10] Santos, L. J., Oliveira, A. V. M., & Aldrighi, D. M. (2021). Testing the differentiated impact of the COVID-19 pandemic on air travel demand considering social inclusion. arXiv preprint arXiv:2108.00850. https://arxiv.org/abs/2108.00850arXiv
[11] Bendinelli, W. E., Bettini, H. F. A. J., & Oliveira, A. V. M. (2024). Airline delays, congestion internalization and non-price spillover effects of low cost carrier entry. arXiv preprint arXiv:2401.09174. https://arxiv.org/abs/2401.09174arXiv
[12] MarketWatch. (2025, May 23). Thanks to cheap gas, Americans may travel in record numbers for Memorial Day—and hit pause on other economic worries. MarketWatch. https://www.marketwatch.com/story/thanks-to-cheap-gas-americans-may-travel-in-record-numbers-for-memorial-day-and-hit-pause-on-other-economic-worries-642bf896MarketWatch
[13] The Guardian. (2025, March 31). BA owner's shares fall as Virgin Atlantic warns of slowdown in US demand. The Guardian. https://www.theguardian.com/business/2025/mar/31/ba-owner-iag-shares-virgin-atlantic-us-bookingstheguardian.com
[14] Investopedia. (2025, April 15). Aviation analyst sees long-term 'demand destruction' from Trump tariffs. Investopedia. https://www.investopedia.com/aviation-analyst-sees-long-term-demand-destruction-from-trump-tariffs-11712718investopedia.com
[15] Reuters. (2025, May 7). Low-cost carriers hit hardest by US travel demand slump. Reuters. https://www.reuters.com/world/us/low-cost-carriers-hit-hardest-by-us-travel-demand-slump-2025-05-07/reuters.com
[16] MarketWatch. (2025, March 28). American travelers are booking fewer domestic flights in another warning sign for the economy. MarketWatch. https://www.marketwatch.com/story/american-travelers-are-booking-fewer-domestic-flights-in-another-warning-sign-for-the-economy-1dfda3f8MarketWatch
[17] Peregrine, Z. (2024, November 15). The rise of budget airlines: How they are transforming international travel. WowFare. https://wowfare.com/blog/the-growing-influence-of-low-cost-airlines-and-their-impact-on-global-travel-experiences/WowFare+3WowFare+3WowFare+3
[18] Springer. (2024). Explaining sustainable purchase behavior in online flight booking—combining value-belief-norm model and theory of planned behavior. Gruppe. Interaktion. Organisation. Zeitschrift für Angewandte Organisationspsychologie (GIO). https://link.springer.com/article/10.1007/s11612-024-00735-7SpringerLink
[19] Macy's joins a rising number of companies lowering or ditching guidance amid tariff chaos. (2025, April). Business Insider. https://www.businessinsider.com/list-companies-cutting-guidance-earnings-forecasts-amid-tariffs-economic-uncertainty-2025-4businessinsider.com
[20] Gössling, S., & Humpe, A. (2020). The global scale, distribution and growth of aviation: Implications for climate change. Global Environmental Change, 65, 102194. https://doi.org/10.1016/j.gloenvcha.2020.102194Wiley Online Library
How to cite this paper
@article{1709170,
author = {Jyoti Nayan},
title = {Analysis of the Consumer on Low Market Demand in Aviation},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {12},
pages = {511-517},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1709170.pdf},
abstract = {This work looks at the parts affecting low demand for air travel, by studying and understanding what influences people?s choices. The research investigates travel frequency, preferred airlines, how much pricing affects choices, travel service satisfaction and how ecological issues impact what consumers decide. The research indicates that both ticket rates and how simple it is to use the transportation matter to consumers, as do comfort trade-offs and feedback on the internet. Increasingly, airline choice is being affected by environmental thinking. The findings of this study show ways in which airlines can meet demand issues by offering new services, updating prices and making the business more sustainable. It adds to previous research by demonstrating why consumer actions are important for restoring the market?s demand after both the pandemic and economic fluctuations.},
keywords = {aviation industry, consumer behavior, market demand, airline preferences, price sensitivity, environmental concerns, airline choice, air travel demand.},
month = {June},
}