Current Volume 8
Abstract
Cause-related marketing is an effective way for organizations to support causes that are important to their customers while simultaneously raising their own public profile. It helps organizations fulfil their obligations in corporate social responsibility and demonstrates strong ethics to customers. Understanding this type of marketing and how to use it to increase brand visibility helps you develop as a marketing professional. In this article, we explore what cause marketing is, what its primary advantages and disadvantages are and how to build a marketing campaign around a cause.
Keywords
cause-related marketing; consumer behavior; loyalty; corporate social responsibility; corporate communications; structural equation modelling
Citations
IRE Journals:
Dr. Manish Singh
"Effectiveness of Cause Marketing in Boosting Sales" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 733-738
IEEE:
Dr. Manish Singh
"Effectiveness of Cause Marketing in Boosting Sales" Iconic Research And Engineering Journals, 8(12)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12