Effectiveness of Cause Marketing in Boosting Sales

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@article{1709176,
      author = {Dr. Manish Singh},
      title = {Effectiveness of Cause Marketing in Boosting Sales},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {733-738},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709176.pdf},
      abstract = {Cause-related marketing is an effective way for organizations to support causes that are important to their customers while simultaneously raising their own public profile. It helps organizations fulfil their obligations in corporate social responsibility and demonstrates strong ethics to customers. Understanding this type of marketing and how to use it to increase brand visibility helps you develop as a marketing professional. In this article, we explore what cause marketing is, what its primary advantages and disadvantages are and how to build a marketing campaign around a cause.},
      keywords = {cause-related marketing; consumer behavior; loyalty; corporate social responsibility; corporate communications; structural equation modelling},
      month = {June},
  }