Current Volume 9
Unlocking the Power of Business Analytics in Underutilized Sectors: A Case Focus on Rural and Small-Scale Agriculture
Abstract
This study examines the role of business analytics in enhancing efficiency and sustainability within underutilized sectors, with a specific focus on rural and small-scale agriculture. Using a case study approach and survey data collected from 10 students pursuing business analytics, the research explores awareness, applicability, and perceived impact of data-driven tools in agricultural practices. Findings indicate a growing recognition of analytics in areas such as yield forecasting, resource planning, and market access. While students acknowledge the potential of analytics to improve decision-making and productivity, challenges such as limited digital exposure in rural settings, infrastructural constraints, and lack of targeted training persist. The study recommends capacity-building initiatives, improved access to analytical tools, and curriculum integration to bridge the gap between analytics education and real-world agricultural needs.)
Citations
IRE Journals:
Naman Kumar
"Unlocking the Power of Business Analytics in Underutilized Sectors: A Case Focus on Rural and Small-Scale Agriculture" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 518-525
IEEE:
Naman Kumar
"Unlocking the Power of Business Analytics in Underutilized Sectors: A Case Focus on Rural and Small-Scale Agriculture" Iconic Research And Engineering Journals, 8(12)
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