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Customer Satisfaction Towards Mobile Banking
Subject area: Management and Commerce · Area of research: HR Management
Abstract
This research paper investigates the factors influencing customer satisfaction in mobile banking services. With the increasing reliance on smartphones and internet access, mobile banking has become a crucial part of financial service delivery. The study focuses on user interface design, ease of use, security, reliability, and customer support to determine overall satisfaction. The findings are based on both secondary literature and survey-based primary insights, aiming to provide recommendations for banks to enhance digital service quality.
References
[1] Sharma, V., & Yadav, M. (2023). 'Customer Satisfaction in Indian Mobile Banking.' Journal of Digital Finance.
[2] Indian Institute of Banking Research. (2022). Mobile Banking Performance Report.
[3] RBI Annual Report on Banking Technology, 2022.
[4] KPMG. (2023). Mobile Banking Trends in Asia.
How to cite this paper
@article{1709220,
author = {Shivansh Bohre, Dr. Meghna Singh},
title = {Customer Satisfaction Towards Mobile Banking},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {12},
pages = {488-489},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1709220.pdf},
abstract = {This research paper investigates the factors influencing customer satisfaction in mobile banking services. With the increasing reliance on smartphones and internet access, mobile banking has become a crucial part of financial service delivery. The study focuses on user interface design, ease of use, security, reliability, and customer support to determine overall satisfaction. The findings are based on both secondary literature and survey-based primary insights, aiming to provide recommendations for banks to enhance digital service quality.},
month = {June},
}