Current Volume 8
Abstract
This research investigates the factors influencing green and sustainable consumption among consumers in the Delhi-NCR region. Using a quantitative methodology, data was collected through a structured questionnaire from 123 participants. Exploratory Factor Analysis (EFA) revealed eight major determinants: environmental awareness, social norms, ethical responsibility, perceived behavioral control, price sensitivity, trust in government policy, brand influence, and habitual resistance. Key findings include: • A significant positive correlation between higher income/education and eco-friendly consumption. • Peer influence doubling the intent to recycle. • A clear gap between intention and action—80% of participants support sustainability, yet only 32% make consistent green purchases due to cost and trust issues. The study recommends policy incentives like tax rebates, awareness campaigns, and affordable green alternatives. It aligns with SDG 12 (Responsible Consumption and Production), providing actionable insights for policymakers, marketers, and businesses.
Citations
IRE Journals:
SM Belal Imam
"Determinants of Green and Sustainable Consumption" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 615-617
IEEE:
SM Belal Imam
"Determinants of Green and Sustainable Consumption" Iconic Research And Engineering Journals, 8(12)
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