Current Volume 8
Consumer Behaviour in Passenger Car Market in India: Marketing Influences and Purchase Drivers
Abstract
The Indian passenger car market is growing rapidly, driven by urbanization, increasing incomes, and digital awareness. This study explores consumer behavior toward passenger vehicles in India with an emphasis on marketing influences. By integrating primary data with existing literature, the research evaluates key decision-making drivers like brand perception, price sensitivity, digital marketing, and environmental concerns. The paper identifies strategic insights for marketers to align campaigns with evolving buyer expectations and demographic trends.
Keywords
Consumer Behaviour, Digital Marketing, Passenger Cars, Purchase Decision, Brand Perception
Citations
IRE Journals:
Digvijay Tomer , Pritha
"Consumer Behaviour in Passenger Car Market in India: Marketing Influences and Purchase Drivers" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 618-620
IEEE:
Digvijay Tomer , Pritha
"Consumer Behaviour in Passenger Car Market in India: Marketing Influences and Purchase Drivers" Iconic Research And Engineering Journals, 8(12)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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