Reassessing Hunza?s Cultural Value: Exploring Its Potential for Heritage Recognition through Tourism

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@article{1709267,
      author = {Naeem Iqbal, ?zg?n Arin},
      title = {Reassessing Hunza?s Cultural Value: Exploring Its Potential for Heritage Recognition through Tourism},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {1003-1019},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709267.pdf},
      abstract = {Numerous cultural landscapes remain under-represented in heritage discourses, despite reflecting the profound relationships among people, place, and history. This article reassesses the underrepresented cultural landscape potential of Hunza, Pakistan, an area renowned for its scenic beauty and historic architecture. The study employs a mixed-methods approach using field surveys, on-site observations, questionnaire surveys, interviews, geographic and architectural analysis and statistical analysis tool: Statistical Package for Social Sciences (SPSS) to analyze the factors affecting local participation, tourism infrastructure, tourist experiences and cultural continuity. It highlights how Hunza's rich cultural expressions, vernacular customs, and socio-historic identity are overshadowed by this restricted recognition. The results indicate that although Hunza's natural value is admired, its architectural distinctiveness is being lost, and its potential for cultural tourism is not being fully comprehended. The study positions Hunza as a cultural landscape in transition, and recommends its recognition using contextual strategies that protect its tangible and intangible heritage. It highlights the significance for incorporating local stakeholder involvement and heritage-sensitive tourism planning to achieve sustainable preservation and enhance recognition of Hunza?s distinctive cultural identity.},
      keywords = {Cultural Landscape, Cultural Tourism, Heritage Recognition, Tourism Management},
      month = {June},
  }