The Instagram Architect: Social Media Branding vs. Real-World Professional Ethics

• Author(s): Ogunnaike, Adekunle O. ; Adanu A. Adanu ; Ojukotola M. Ayomide
• Paper ID: 1709641
• Page: 1067-1071
• Published Date: 28-07-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 1 July-2025

Abstract

In the digital era, the architectural profession is increasingly influenced by social media platforms, particularly Instagram, where visual storytelling dominates. While this shift has created opportunities for architects to expand their visibility, engage clients, and express creativity beyond traditional boundaries, it has also raised ethical concerns about authenticity, misrepresentation, and professional responsibility. This article explores the tension between self-promotion and professional ethics within architectural practice, focusing on the Nigerian context. Through case studies, interviews, and content analysis of popular architectural Instagram accounts, the study investigates how architects curate their online personas, the risks of exaggerated or unverified project claims, and the consequences of prioritizing aesthetics over professional substance. The paper critically assesses whether the pursuit of online fame compromises the architect’s duty to clients, colleagues, and the public. It also evaluates the role of regulatory bodies like ARCON and NIA in addressing the evolving challenges of professional conduct in the digital landscape. Findings suggest a growing need for ethical guidelines tailored to digital branding and recommend strategies to harmonize online visibility with integrity in practice.

Keywords

Architectural ethics, Instagram, social media branding, professional conduct, digital identity, Nigerian architecture, ARCON, NIA

Citations

IRE Journals:
Ogunnaike, Adekunle O. , Adanu A. Adanu , Ojukotola M. Ayomide "The Instagram Architect: Social Media Branding vs. Real-World Professional Ethics" Iconic Research And Engineering Journals Volume 9 Issue 1 2025 Page 1067-1071

IEEE:
Ogunnaike, Adekunle O. , Adanu A. Adanu , Ojukotola M. Ayomide "The Instagram Architect: Social Media Branding vs. Real-World Professional Ethics" Iconic Research And Engineering Journals, 9(1)