International Peer-Reviewed Journal•Open Access•ISSN 2456-8880
irejournals@gmail.com•+91-7433024337

Home / Current Issue / Paper 1709934

1709934 Vol 2 · Issue 12 Download Paper

A Foundational Framework for Digitally Onboarding First-Time Users in Low-Banking Penetration Regions of Africa

Kujore Victoria Omotayo Chinelo Harriet Okolo

Subject area: Science,Engineering and Technology  ·  Area of research: Digital Onboarding

Abstract

This paper presents a foundational framework for digitally onboarding first-time users in low-banking penetration regions of Africa, where financial exclusion remains a persistent barrier to inclusive development. While mobile connectivity and fintech innovations have expanded the reach of financial services, the onboarding process continues to represent a critical point of failure, especially for users encountering digital platforms for the first time. Drawing on behavioral adoption theories and digital inclusion models, the paper underscores the importance of onboarding as a gateway to financial engagement, user trust, and long-term service retention. The framework is developed through a synthesis of human-centered design principles, simplicity, clarity, and inclusivity, as well as contextual insights into infrastructural, cultural, and regulatory conditions affecting onboarding. It is structured around five interdependent components: identity, access, interaction, support, and retention. These elements function as a flexible system to accommodate diverse user realities, from limited connectivity and low digital literacy to gendered access barriers and informal identification methods. Beyond design guidance, the paper explores the implications of the framework for financial service providers, policymakers, and development actors. It contributes to the academic discourse by positioning onboarding as foundational infrastructure within digital financial ecosystems. Ultimately, the paper advocates for onboarding as a transformative process essential to enabling digital citizenship and accelerating financial inclusion across Africa.

Keywords

Digital Onboarding, Financial Inclusion, User-Centered Design, Low-Banking Penetration, Digital Financial Services, Africa

References

[1] ABAYOMI, A. A., OGEAWUCHI, J. C., ONIFADE, A. Y. & ADEREMI, O. Systematic Review of Marketing Attribution Techniques for Omnichannel Customer Acquisition Models.

[2] ADEKUNLE, B. I., SHARMA, A., OGEAWUCHI, J. C., ABAYOMI, A. A. & ONIFADE, O. GREEN FINANCE AND ESG INTEGRATION IN INVESTMENT STRATEGIES: A DATA-DRIVEN APPROACH TO SUSTAINABLE PORTFOLIO MANAGEMENT.

[3] AJUWON, A., ADEWUYI, A., NWANGELE, C. R. & AKINTOBI, A. O. Blockchain Technology and its Role in Transforming Financial Services: The Future of Smart Contracts in Lending.

[4] AKOMOLAFE, O. O., SAGAY-OMONOGOR, I. & BOLARINWA, T. Enhancing Innate Immune Responses in Viral Infections: Recent Advances.

[5] AKOMOLAFE, O. O., SAGAY-OMONOGOR, I. & BOLARINWA, T. Recent Developments in Antiviral Strategies: Combating Emerging Viral Threats.

[6] AKPE, O.-E. E., AZUBIKE COLLINS MGBAME, A. A., ABAYOMI, E. O. & ADEYELU, O. O. AI-Enabled Dashboards for Micro-Enterprise Profitability Optimization: A Pilot Implementation Study.

[7] AKPE, O.-E. E., UBANADU, B. C., DARAOJIMBA, A. I., AGBOOLA, O. A. & OGBUEFI, E. A Strategic Framework for Aligning Fulfillment Speed, Customer Satisfaction, and Warehouse Team Efficiency.

[8] ANALYTICS, G. 2018. Exploring fintech solutions for women. Ottawa: International Development Research Centre (IDRC).

[9] ARBESÚ-CARDONA, J. 2018. Copy India, paste in Panama: a roadmap to effective financial inclusion via a digital & cashless evolution. Massachusetts Institute of Technology.

[10] ARNER, D. W., BUCKLEY, R. P. & ZETZSCHE, D. A. 2018. Fintech for financial inclusion: A framework for digital financial transformation. UNSW law research paper.

[11] ARSLANIAN, H. & FISCHER, F. 2019. The future of finance: The impact of FinTech, AI, and crypto on financial services, Springer.

[12] ASHER, N. 2017. A warmer welcome: Application of a chatbot as a facilitator for new hires onboarding.

[13] AUBURN, L. 2015. Don't Train in Vain: An Enterprise Information System Implementation Training Strategy, Rochester Institute of Technology.

[14] AYUMU, M. T. & OHAKAWA, T. C. Financial Modeling Innovations for Affordable Housing Development in the US.

[15] BALA, S. & SINGHAL, P. 2018. Gender digital divide in India: a case of inter-regional analysis of Uttar Pradesh. Journal of Information, Communication and Ethics in Society, 16, 173-192.

[16] BERKELEY, A. R., WALLACE, M. & COO, C. 2010. A framework for establishing critical infrastructure resilience goals. Final report and recommendations by the council, national infrastructure advisory council, 26.

[17] BLAKSTAD, S. & ALLEN, R. 2018. FinTech revolution. Cham, Switzerland: Springer, 121, 132.

[18] BRADLEY, C. G. 2018. FinTech's Double Edges. Chi.-Kent L. Rev., 93, 61.

[19] BUTTLE, F. & MAKLAN, S. 2019. Customer relationship management: concepts and technologies, Routledge.

[20] CHIANUMBA, E. C., FORKUO, A. Y., MUSTAPHA, A. Y., OSAMIKA, D. & KOMI, L. S. Advances in Preventive Care Delivery through WhatsApp, SMS, and IVR Messaging in High-Need Populations.

[21] CHIAPPETTA, A. 2019. Designing effective user onboarding experiences for mobile applications.

[22] CHU, A. B. 2018. Mobile technology and financial inclusion. Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1. Elsevier.

[23] CONSTANTINIDES, P. & BARRETT, M. 2015. Information infrastructure development and governance as collective action. Information Systems Research, 26, 40-56.

[24] CORKIN, L. 2019. Financing development: Fintech in Africa [M]. Observer Research Foundation.

[25] DAVRADAKIS, E. & SANTOS, R. 2019. Blockchain, FinTechs and their relevance for international financial institutions, EIB Working Papers.

[26] DEMIRGUC-KUNT, A., KLAPPER, L., SINGER, D., ANSAR, S. & HESS, J. 2018. The Global Findex Database 2017: Measuring financial inclusion and the fintech revolution, World Bank Publications.

[27] DOMINGO, A. I. S. & ENRÍQUEZ, Á. M. 2018. Digital Identity: the current state of affairs. BBVA research, 1, 1-46.

[28] ENDMANN, A. & KEßNER, D. 2016. User journey mapping–a method in user experience design. i-com, 15, 105-110.

[29] ERIKSSON, F. 2018. Onboarding Users to a Voice User Interface: Comparing Different Teaching Methods for Onboarding New Users to Intelligent Personal Assistants.

[30] EVANS, O. 2018. Connecting the poor: the internet, mobile phones and financial inclusion in Africa. Digital Policy, Regulation and Governance, 20, 568-581.

[31] FASNACHT, D. 2018. Open innovation in the financial services. Open innovation ecosystems: Creating new value constellations in the financial services. Springer.

[32] FIOCCO, M. 2019. Banking for the Unbanked: The Promises, Pitfalls and Potentials of Mobile Banking.

[33] GBABO, E. Y., OKENWA, O. K. & CHIMA, P. E. Constructing AI-Enabled Compliance Automation Models for Real-Time Regulatory Reporting in Energy Systems.

[34] GBABO, E. Y., OKENWA, O. K. & CHIMA, P. E. Integrating CDM Regulations into Role-Based Compliance Models for Energy Infrastructure Projects.

[35] GONZÁLEZ PÁRAMO, J. M. 2017. Financial innovation in the digital age: Challenges for regulation and supervision. Revista de Estabilidad Financiera/Banco de España, 32 (mayo 2017), p. 9-37.

[36] GOODWIN, K. 2011. Designing for the digital age: How to create human-centered products and services, John Wiley & Sons.

[37] GRUDIN, J. 1991. Systematic sources of suboptimal interface design in large product development organizations. Human-computer interaction, 6, 147-196.

[38] HADDAD, N. A. I. 2017. E-KYC as a facilitator for financial inclusion through mobile money service. The case of refugess in Jordan.

[39] HEATON, J. & PARLIKAD, A. K. 2019. A conceptual framework for the alignment of infrastructure assets to citizen requirements within a Smart Cities framework. Cities, 90, 32-41.

[40] HILL, E. R. 2017. Elearning across generational boundaries: A study of learner satisfaction. Capella University.

[41] HINTON, S. A. 2018. Apathetic engagement: A substantive theory of gamification in New Zealand contact centres. Dissertation, Auckland University of Technology. https://openrepository. aut ….

[42] IDEMUDIA, B. M. O. S. O., CHIMA, O. K., EZEILO, O. J. & OCHEFU, A. Entrepreneurship Resilience Models in Resource-Constrained Settings: Cross-national Framework. World, 2579, 0544.

[43] JANARTHANAM, S. 2017. Hands-on chatbots and conversational UI development: build chatbots and voice user interfaces with Chatfuel, Dialogflow, Microsoft Bot Framework, Twilio, and Alexa Skills, Packt Publishing Ltd.

[44] KALUMEZE, H. 2015. Opportunities and Challenges of Financial Inclusion: The Case of Mobile banking in Kinondoni District, Tanzania.

[45] KAUL, S., ALI, F., JANAKIRAM, S. & WATTENSTROM, B. 2008. Business models for sustainable telecoms growth in developing economies, John Wiley & Sons.

[46] KENDALL, J., MAURER, B., MACHOKA, P. & VENIARD, C. 2011. An emerging platform: From money transfer system to mobile money ecosystem. Innovations: Technology, Governance, Globalization, 6, 49-64.

[47] KETTERER, J. A. 2017. Digital finance: New times, new challenges, new opportunities.

[48] KOMANDLA, V. 2018. Transforming Customer Onboarding: Efficient Digital Account Opening and KYC Compliance Strategies. Available at SSRN 4983076.

[49] KOMI, L. S., CHIANUMBA, E. C., FORKUO, A. Y., OSAMIKA, D. & MUSTAPHA, A. Y. A Conceptual Framework for Addressing Digital Health Literacy and Access Gaps in US Underrepresented Communities.

[50] KONING, A. & MURTHY, G. 2017. Customer Empowerment in Finance. CGAP. Washington DC USA.

[51] KROLIKOWSKI, A. 2013. Mobile-enabled payment methods and public service delivery in Dar es Salaam, Tanzania. Oxford University, UK.

[52] KUFILE, O. T., OTOKITI, B. O., ONIFADE, A. Y., OGUNWALE, B. & OKOLO, C. H. Modelling Attribution-Driven Budgeting Systems for High-Intent Consumer Acquisition.

[53] LAM, C. Y. 2016. A case study on a design-informed developmental evaluation. Queen's University (Canada).

[54] LATONERO, M., HIATT, K., NAPOLITANO, A., CLERICETTI, G. & PENAGOS, M. 2019. Digital identity in the migration & refugee context. Data & Society, 4.

[55] LEAK, G. 2017. The impact on organisational performance as a result of investment in self-service technology within the South African financial services industry.

[56] LOEWEN, E. L. 2017. Business intelligence: Assimilation and outcome measures for the health sector.

[57] MADUREIRA, A. 2017. Factors that hinder the success of SIM-based mobile NFC service deployments. Telematics and Informatics, 34, 133-150.

[58] MAKINA, D. 2019. The potential of FinTech in enabling financial inclusion. Extending financial inclusion in Africa. Elsevier.

[59] MARCUS, A. & GOULD, E. W. 2012. Globalization, localization, and cross-cultural user-interface design. Boca Raton, FL: CRC Press.

[60] MARIËN, I. & A. PRODNIK, J. 2014. Digital inclusion and user (dis) empowerment: A critical perspective. info, 16, 35-47.

[61] MEYER, A. M. 2016. The impact of onboarding levels on perceived utility, organizational commitment, organizational support, and job satisfaction, Southern Illinois University at Edwardsville.

[62] MICHEAUX, A. & BOSIO, B. 2019. Customer journey mapping as a new way to teach data-driven marketing as a service. Journal of Marketing Education, 41, 127-140.

[63] MILLS, K. A. 2015. Literacy theories for the digital age: Social, critical, multimodal, spatial, material and sensory lenses, Multilingual Matters.

[64] MUCHINGURI, C. 2016. Investigating failure to implement contactless payments: a case of Near Field Communication payment systems in South Africa.

[65] MUCZ, D. & GAREAU-BRENNAN, C. 2019. Evaluating customer experience through customer journey mapping and service blueprinting at Edmonton Public Library: An exploratory study. Partnership: The Canadian Journal of Library and Information Practice and Research, 14.

[66] MURTHY, G., FERNANDEZ-VIDAL, M., FAZ, X. & BARRETO, R. 2019. FINTECHS.

[67] MUSEBA, T. J. 2019. Assessment of the effectiveness of Fintech on banking digitalisation efforts in Uganda.

[68] NEMER, D. 2015. From digital divide to digital inclusion and beyond. The Journal of Community Informatics, 11.

[69] NOVO-CORTI, I., VARELA-CANDAMIO, L. & GARCÍA-ÁLVAREZ, M. T. 2014. Breaking the walls of social exclusion of women rural by means of ICTs: The case of ‘digital divides’ in Galician. Computers in Human Behavior, 30, 497-507.

[70] NWANGELE, C. R., ADEWUYI, A., AJUWON, A. & AKINTOBI, A. O. Advances in Sustainable Investment Models: Leveraging AI for Social Impact Projects in Africa.

[71] O'LEARY, C. 2016. Effects of training on intent, ease, self-efficacy, frequency, and usefulness in multimedia-based feedback for university-level instructors using Canvas® LMS, University of San Francisco.

[72] OGUNNOWO, E. O. A Conceptual Framework for Digital Twin Deployment in Real-Time Monitoring of Mechanical Systems.

[73] OJIKA, F. U., OWOBU, W. O., ABIEBA, O. A., ESAN, O. J., UBAMADU, B. C. & DARAOJIMBA, A. I. The Role of AI in Cybersecurity: A Cross-Industry Model for Integrating Machine Learning and Data Analysis for Improved Threat Detection.

[74] OLADUJI, T. J., AKINTOBI, A. O., NWANGELE, C. R. & AJUWON, A. A Model for Leveraging AI and Big Data to Predict and Mitigate Financial Risk in African Markets.

[75] OLUOHA, O., ODESHINA, A., REIS, O., OKPEKE, F., ATTIPOE, V. & ORIENO, O. Optimizing Business Decision-Making with Advanced Data Analytics Techniques. Iconic Res Eng J. 2022; 6 (5): 184-203.

[76] OLUOHA, O. M., ODESHINA, A., REIS, O., OKPEKE, F., ATTIPOE, V. & ORIENO, O. H. Designing Advanced Digital Solutions for Privileged Access Management and Continuous Compliance Monitoring.

[77] OMOEGUN, G., FIEMOTONGHA, J. E., OMISOLA, J. O., OKENWA, O. K. & ONAGHINOR, O. Advances in ERP-Integrated Logistics Management for Reducing Delivery Delays and Enhancing Project Delivery.

[78] ONIFADE, A. Y., DOSUMU, R. E., ABAYOMI, A. A. & ADEREMI, O. Advances in Cross-Industry Application of Predictive Marketing Intelligence for Revenue Uplift.

[79] ONIFADE, A. Y., OGEAWUCHI, J. C. & ABAYOMI, A. A. Data-Driven Engagement Framework: Optimizing Client Relationships and Retention in the Aviation Sector.

[80] ONIFADE, A. Y., OGEAWUCHI, J. C., ABAYOMI, A. A. & ADEREMI, O. Advances in CRM-Driven Marketing Intelligence for Enhancing Conversion Rates and Lifetime Value Models.

[81] ONSONGO, E. K. & SCHOT, J. 2017. Inclusive innovation and rapid sociotechnical transitions: the case of mobile money in Kenya.

[82] PERLMAN, L. 2018. An introduction to digital financial services (DFS). Available at SSRN 3370667.

[83] PERSSON, J. & TORBIÖRNSSON, A. 2013. Banking the Unbanked–The Case of Mobile Money in Nepal.

[84] POTNIS, D. 2016. Inequalities creating economic barriers to owning mobile phones in India: Factors responsible for the gender digital divide. Information Development, 32, 1332-1342.

[85] REMOLINA, N. 2019. Open banking: Regulatory challenges for a new form of financial intermediation in a data-driven world.

[86] ROBERTSON, C. 2014. “You lie!” identity, paper, and the materiality of information. The Communication Review, 17, 69-90.

[87] ROSS, M. 2000. Symbols of identity: Akan art in the popular culture of Ghana and its educational implications, Indiana University.

[88] SALAMPASIS, D. & MENTION, A.-L. 2018. FinTech: Harnessing innovation for financial inclusion. Handbook of blockchain, digital finance, and inclusion, volume 2. Elsevier.

[89] SAMSON, S., GRANATH, K. & ALGER, A. 2017. Journey mapping the user experience. College & Research Libraries, 78, 459.

[90] SINGH, A., RAMASUBRAMANIAN, K. & SHIVAM, S. 2019. Building an enterprise chatbot: Work with protected enterprise data using open source frameworks, Apress.

[91] SJÖBERG, J. & WINBÄCK, H. 2017. Designing the user onboarding process in analytics software Taking an omnichannel perspective.

[92] SOBEL, R. 2002. The degradation of political identity under a national identification system. BUJ Sci. & Tech. L., 8, 37.

[93] STAUNTON, E. 2017. An exploratory study of employees' perspectives on the value of onboarding programs, Capella University.

[94] TREUTHART, M. P. 2019. Connectivity: The global gender digital divide and its implications for women's human rights and equality. Gonz. J. Int'l L., 23, 1.

[95] UNIT, E. I. 2018. Global microscope 2018: the enabling environment for financial inclusion.

[96] WEILL, P. & WOERNER, S. 2018. What's your digital business model?: six questions to help you build the next-generation enterprise, Harvard Business Press.

[97] WELLEMEYER, D. & WILLIAMS, J. 2019. Principles for designing active and adaptable onboarding experiences for library employees. Nova Science Publishers, Inc.

[98] WERNERSON, N. & SÖDERBLOM CARLSSON, E. 2019. Increasing user engagement and feature discoverability through user onboarding in business-to-business applications.

[99] WILLIS, G. B. 2004. Cognitive interviewing: A tool for improving questionnaire design, sage publications.

[100] YERMACK, D. 2018. FinTech in sub-saharan Africa: What has worked well, and what hasn't. National Bureau of Economic Research.

How to cite this paper

Kujore Victoria Omotayo, Chinelo Harriet Okolo "A Foundational Framework for Digitally Onboarding First-Time Users in Low-Banking Penetration Regions of Africa" Iconic Research And Engineering Journals Volume 2 Issue 12 2019 Page 294-306
Kujore Victoria Omotayo, Chinelo Harriet Okolo "A Foundational Framework for Digitally Onboarding First-Time Users in Low-Banking Penetration Regions of Africa" Iconic Research And Engineering Journals, vol. 2, no. 12, Jun. 2019
Kujore Victoria Omotayo, Chinelo Harriet Okolo (2019). A Foundational Framework for Digitally Onboarding First-Time Users in Low-Banking Penetration Regions of Africa. Iconic Research And Engineering Journals, 2(12).
Kujore Victoria Omotayo, Chinelo Harriet Okolo "A Foundational Framework for Digitally Onboarding First-Time Users in Low-Banking Penetration Regions of Africa" Iconic Research And Engineering Journals, vol. 2, no. 12, Jun. 2019.
@article{1709934,
      author = {Kujore Victoria Omotayo, Chinelo Harriet Okolo},
      title = {A Foundational Framework for Digitally Onboarding First-Time Users in Low-Banking Penetration Regions of Africa},
      journal = {Iconic Research And Engineering Journals},
      year = {2019},
      volume = {2},
      number = {12},
      pages = {294-306},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709934.pdf},
      abstract = {This paper presents a foundational framework for digitally onboarding first-time users in low-banking penetration regions of Africa, where financial exclusion remains a persistent barrier to inclusive development. While mobile connectivity and fintech innovations have expanded the reach of financial services, the onboarding process continues to represent a critical point of failure, especially for users encountering digital platforms for the first time. Drawing on behavioral adoption theories and digital inclusion models, the paper underscores the importance of onboarding as a gateway to financial engagement, user trust, and long-term service retention. The framework is developed through a synthesis of human-centered design principles, simplicity, clarity, and inclusivity, as well as contextual insights into infrastructural, cultural, and regulatory conditions affecting onboarding. It is structured around five interdependent components: identity, access, interaction, support, and retention. These elements function as a flexible system to accommodate diverse user realities, from limited connectivity and low digital literacy to gendered access barriers and informal identification methods. Beyond design guidance, the paper explores the implications of the framework for financial service providers, policymakers, and development actors. It contributes to the academic discourse by positioning onboarding as foundational infrastructure within digital financial ecosystems. Ultimately, the paper advocates for onboarding as a transformative process essential to enabling digital citizenship and accelerating financial inclusion across Africa.},
      keywords = {Digital Onboarding, Financial Inclusion, User-Centered Design, Low-Banking Penetration, Digital Financial Services, Africa},
      month = {June},
  }