The Role of Global Marketing Professionals in Advancing Inclusive Trade and Cross-Cultural Consumer Engagement in the US

• Author(s): Micaiah Mgugu ; Zvikomborero Bright Chitemerere ; Tafadzwa Agartha Kundayi Zireva ; Rumbidzai Lyn Kasinamunda ; Munashe Naphtali Mupa
• Paper ID: 1710280
• Page: 862-872
• Published Date: 28-08-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 2 August-2025

Abstract

All around the country, the consumer world is shifting towards a more sophisticated, multifaceted, and international connotation. Entirely new communities that formerly resided on the outskirts of brand attention are now releasing power, shaping trends, and changing the definition of business in a diverse society. Even with all these changes, many organizations still fall back on the same, outdated marketing strategies that focus on the so-called needs, values, as well as voice of the consumers in the modern era.

Citations

IRE Journals:
Micaiah Mgugu , Zvikomborero Bright Chitemerere , Tafadzwa Agartha Kundayi Zireva , Rumbidzai Lyn Kasinamunda , Munashe Naphtali Mupa "The Role of Global Marketing Professionals in Advancing Inclusive Trade and Cross-Cultural Consumer Engagement in the US" Iconic Research And Engineering Journals Volume 9 Issue 2 2025 Page 862-872

IEEE:
Micaiah Mgugu , Zvikomborero Bright Chitemerere , Tafadzwa Agartha Kundayi Zireva , Rumbidzai Lyn Kasinamunda , Munashe Naphtali Mupa "The Role of Global Marketing Professionals in Advancing Inclusive Trade and Cross-Cultural Consumer Engagement in the US" Iconic Research And Engineering Journals, 9(2)