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Product Management Paradigm Shift: Driving Innovation Through Analytics and Insights
Subject area: Science,Engineering and Technology · Area of research: Product Innovation
DOI: https://doi.org/10.64388/IREV7I5-1710872-5566
Abstract
The evolution of product management has shifted from intuition-led decisions to evidence-based strategies powered by data analytics. This paper explores how analytics and insights influence product development, innovation, and decision-making processes. A theoretical framework is proposed to examine the interplay between data, product lifecycle stages, and business outcomes. An experimental study illustrates the application of data-driven methodologies across real-world case scenarios. Comparative analysis between data-driven and traditional approaches highlights measurable advantages in innovation speed, customer adoption, and market performance. The paper concludes with key takeaways, limitations, and implications for practitioners.
How to cite this paper
@article{1710872,
author = {Vijay Kumar Kanojia},
title = {Product Management Paradigm Shift: Driving Innovation Through Analytics and Insights},
journal = {Iconic Research And Engineering Journals},
year = {2023},
volume = {7},
number = {5},
pages = {440-446},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1710872.pdf},
abstract = {The evolution of product management has shifted from intuition-led decisions to evidence-based strategies powered by data analytics. This paper explores how analytics and insights influence product development, innovation, and decision-making processes. A theoretical framework is proposed to examine the interplay between data, product lifecycle stages, and business outcomes. An experimental study illustrates the application of data-driven methodologies across real-world case scenarios. Comparative analysis between data-driven and traditional approaches highlights measurable advantages in innovation speed, customer adoption, and market performance. The paper concludes with key takeaways, limitations, and implications for practitioners.},
month = {November},
doi = {https://doi.org/10.64388/IREV7I5-1710872-5566}
}