Product Management Paradigm Shift: Driving Innovation Through Analytics and Insights

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@article{1710872,
      author = {Vijay Kumar Kanojia},
      title = {Product Management Paradigm Shift: Driving Innovation Through Analytics and Insights},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {7},
      number = {5},
      pages = {440-446},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1710872.pdf},
      abstract = {The evolution of product management has shifted from intuition-led decisions to evidence-based strategies powered by data analytics. This paper explores how analytics and insights influence product development, innovation, and decision-making processes. A theoretical framework is proposed to examine the interplay between data, product lifecycle stages, and business outcomes. An experimental study illustrates the application of data-driven methodologies across real-world case scenarios. Comparative analysis between data-driven and traditional approaches highlights measurable advantages in innovation speed, customer adoption, and market performance. The paper concludes with key takeaways, limitations, and implications for practitioners.},
      month = {November},
      doi = {https://doi.org/10.64388/IREV7I5-1710872-5566}
  }