Cross-Border Market Entry under Regulatory Uncertainty: An Integrated Financial-Legal-GTM Decision Model

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@article{1711010,
      author = {Olaolu Samuel Adesanya, Ogochukwu Prisca Onyelucheya, Omoize Fatimetu Dako, Akindamola Samuel Akinola},
      title = {Cross-Border Market Entry under Regulatory Uncertainty: An Integrated Financial-Legal-GTM Decision Model},
      journal = {Iconic Research And Engineering Journals},
      year = {2018},
      volume = {1},
      number = {10},
      pages = {293-308},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711010.pdf},
      abstract = {The increasing globalization of commerce has accelerated the push for firms to expand beyond their home markets. However, the complexity of cross-border operations introduces unique challenges, particularly under conditions of regulatory uncertainty. Traditional market entry models often overlook the multidimensional interplay of financial risk, legal compliance, and go-to-market (GTM) strategy. This paper develops an integrated decision model that accounts for these factors holistically. By synthesizing insights from financial theory, international business law, and global marketing strategy, this framework enables firms to evaluate entry feasibility, optimize risk-return trade-offs, and ensure sustainable compliance-driven growth. The study is based on a comprehensive literature review rather than empirical data. Key findings suggest that firms must develop adaptive risk-management mechanisms, utilize scenario-based GTM planning, and implement dynamic legal compliance systems to navigate uncertain regulatory landscapes. The proposed model provides both theoretical contribution and practical guidance for organizations seeking structured methodologies to expand into volatile or highly regulated global markets.},
      keywords = {Cross-Border Expansion, Regulatory Uncertainty, Financial Risk Modeling, International Business Law, Go-To-Market Strategy, Integrated Decision Framework},
      month = {April},
  }