Franchise Entrepreneurship in the Digital Age: Strategic Growth Lessons from the Smartphone Retail Sector

@article{1711355,
      author = {Olanrewaju Oluwaseun},
      title = {Franchise Entrepreneurship in the Digital Age: Strategic Growth Lessons from the Smartphone Retail Sector},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {4},
      pages = {756-770},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711355.pdf},
      abstract = {This article examines the tech retail franchising sector with focus on the intersection of digital transformation, entrepreneurship, and localized innovation. Drawing on industry data, case examples, and market analysis, the study unpacks how global franchise models are being re-engineered to thrive in a unique socio-economic and infrastructural environment. It identifies hybrid retail approaches while integrating physical outlets with digital commerce platforms as a key strategy for expanding market reach, enhancing consumer accessibility, and ensuring business resilience amid economic volatility. The paper highlights the sector?s role as a catalyst for economic empowerment by enabling local entrepreneurs to leverage established brand networks, operational expertise, and technology-driven business processes. These partnerships facilitate skills transfer, job creation and contribute to the broader diffusion of innovation within the local economy. The article further emphasizes the importance of adaptive franchising strategies that account for cultural consumer patterns, supply chain constraints, and the accelerating adoption of mobile commerce. It also provides a deep understanding of digital franchising dynamics in a developing market context, contributing to both academic discourse and practical strategy development for stakeholders. Also the article outlines future research opportunities, including comparative analyses across other developing economies and deeper evaluations of fintech integration in retail franchising. Ultimately, the findings affirm that tech retail franchising, when localized and digitally optimized, has significant potential to drive inclusive economic growth and technological advancement.},
      keywords = {Digital Franchising, Tech Retail Growth, Entrepreneurship, Local Innovation, Economic Empowerment, Hybrid Retail Models, Emerging Markets, Mobile Commerce.},
      month = {October},
      doi = {https://doi.org/10.64388/IREV9I4-1711355-2055}
  }