Abstract
With the ever-growing rate of development, artificial intelligence (AI) is becoming one of the most actively developed areas of investment with billions of dollars spent by companies in various industries on its evolution and implementation. The paper examines the ROI of AI and the reasons behind why companies both tech companies and traditional ones are investing heavily in the technology. The study identifies major motivation factors in AI investment, such as efficiency in its operations, cost savings, making decisions based on data, personalization of customers, and competitive advantage. The research uses case studies and market data to show how AI is changing the business model, enhancing productivity, and generating new sources of revenue. It also discusses the drawbacks and risks related to the implementation of AI like ethical issues, the workforce will be interfered with and the infrastructure will require upgrades. Finally, the results indicate that the initial investment is high, but the ROI of AI is convincing in the long run, which proves it not only as the instrument of automation, but as a source of long-term development and innovation.
Citations
IRE Journals:
Adnan Ghaffar "The ROI of AI: Why Companies Invest Billions in Artificial Intelligence" Iconic Research And Engineering Journals Volume 9 Issue 4 2025 Page 1361-1365
IEEE:
Adnan Ghaffar
"The ROI of AI: Why Companies Invest Billions in Artificial Intelligence" Iconic Research And Engineering Journals, 9(4)
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