Small Business, Big AI: How Startups Compete with Giants Using Artificial Intelligence

@article{1711583,
      author = { Adnan Ghaffar},
      title = {Small Business, Big AI: How Startups Compete with Giants Using Artificial Intelligence},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {4},
      pages = {1660-1666},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711583.pdf},
      abstract = {Nowadays, artificial intelligence (AI) is not the prerogative of large companies that have enormous amounts of money. Small businesses and startups are starting to use AI to find competitive advantages, automate their processes and provide personalized customer experience. In this paper, the author examines how small businesses are embracing the available AI technologies, free models, and cloud applications to establish a competitive edge against established players in the industry. It looks at important spheres in which AI is empowering startups, including the decision-making process that is based on data, automating routine processes, targeted marketing, and product innovation and draws case studies illustrating successful applications. Small firms are also discussed, with some of the issues being a lack of data, recruiting talents, and ethical concerns when using AI. Finally, this study highlights the fact that using AI and innovation tactfully, small companies can use AI to not only survive but also prosper in highly competitive marketplaces, shaking up old business hierarchies in the process.},
      month = {October},
  }