Abstract
Purpose: This study explores at how gender stereotypes affect the work-life balance, financial convenience, and company management of women entrepreneurs in Vadodara, Gujarat. Design/ Methodology/ Approach: The research investigation uses primary data taken through a structured survey in a descriptive and analytical manner. With SPSS/Excel as the main tool, descriptive statistics and One-Way ANOVA were implemented to look at data from a sample of 109 female entrepreneurs whom took part in the study. Findings: According to the study, gender stereotypes having an immense effect on business decision-making, work-life balance, and financial independence, all of them are critical elements that make entrepreneurial success. Entrepreneurial experiences are greatly influenced by demographic, economic, cultural, and social factors, these frequently restrict women's access to resources and opportunities. Despite these obstacles, female entrepreneurs show tenacity and resourcefulness in overcome social norms. Practical Implication: Our findings underline that in order to push for gender equality in entrepreneurship, governmental changes, financial inclusion initiatives, mentorship programs, and awareness campaigns must take place. Government-funded initiatives like the Women Entrepreneurship Platform (WEP) can be extremely beneficial in offering networking opportunities, financial support, and skill development. Originality/Value: This study provides empirical insights into the gender-based obstacles experienced by women entrepreneurs in a growing town like Vadodara. By addressing important obstacles and options for creating a more inclusive operations ecosystem, it adds to the scope of existing material.
Citations
IRE Journals:
Goral Songara, Dr. Amin Vohra "An Empirical Study of Gender Stereotypes Among Women Entrepreneurs in Vadodara" Iconic Research And Engineering Journals Volume 9 Issue 4 2025 Page 1723-1735
IEEE:
Goral Songara, Dr. Amin Vohra
"An Empirical Study of Gender Stereotypes Among Women Entrepreneurs in Vadodara" Iconic Research And Engineering Journals, 9(4)
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