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A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household
Subject area: Management and Commerce · Area of research: Marketing
DOI: https://doi.org/10.64388/IREV9I5-1711672-5192
Abstract
The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.
How to cite this paper
@article{1711672,
author = {Sudharshini D, Sivakanni S, Dr. Sam Bodunrin},
title = {A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {5},
pages = {45-49},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1711672.pdf},
abstract = {The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.},
month = {November},
doi = {https://doi.org/10.64388/IREV9I5-1711672-5192}
}