Abstract
The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.
Citations
IRE Journals:
Sudharshini D, Sivakanni S, Dr. Sam Bodunrin "A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household" Iconic Research And Engineering Journals Volume 9 Issue 5 2025 Page 45-49 https://doi.org/10.64388/IREV9I5-1711672-5192
IEEE:
Sudharshini D, Sivakanni S, Dr. Sam Bodunrin
"A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household" Iconic Research And Engineering Journals, 9(5) https://doi.org/10.64388/IREV9I5-1711672-5192
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