Home / Current Issue / Paper 1711672
A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household
Subject area: Management and Commerce · Area of research: Marketing
DOI: 10.64388/IREV9I5-1711672-5192
Abstract
The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.
References
[1] Lathika, N., & Sudha, N. (2023). Consumer awareness and attitude towards eco-friendly packaging. International Journal of Sustainable Business Practices, 12(3), 45–52.
[2] Ganesh, K. R. (2024). A study on consumer perception towards green packaging materials. Journal of Environmental Marketing, 8(2), 33–40.
[3] Lestari, D. D., & Rosintha, R. (2023) . Impact of green packaging on consumer purchase decisions. Asian Journal of Marketing and Management Research, 10(4), 22–29.
[4] Kumar, S., & Sharma, V. (2022). Urban and rural consumer perception towards eco-friendly packaging. Journal of Consumer Behaviour Studies, 15(1), 18–27.
[5] Patil, A., & Joshi, R. (2021). Influence of packaging design and labeling on eco-conscious consumer choices. International Review of Business and Environmental Research, 9(2), 41–48.
[6] Mehta, P., & Verma, S. (2020). Youth preference and willingness to pay for eco-friendly packaging. Global Journal of Management and Social Science Studies, 7(3), 56–64.
[7] Rao, K., & Srinivasan, M. (2021). The role of social media awareness in promoting eco-friendly packaging. Journal of Green Marketing and Consumer Awareness, 6(1), 71–78.
How to cite this paper
@article{1711672,
author = {Sudharshini D, Sivakanni S, Dr. Sam Bodunrin},
title = {A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {5},
pages = {45-49},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1711672.pdf},
abstract = {The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.},
month = {November},
doi = {https://doi.org/10.64388/IREV9I5-1711672-5192}
}