A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household

• Author(s): Sudharshini D; Sivakanni S; Dr. Sam Bodunrin
• Paper ID: 1711672
• Page: 45-49
• Published Date: 03-11-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 5 November-2025
• DOI: https://doi.org/10.64388/IREV9I5-1711672-5192

Abstract

The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.

Citations

IRE Journals:
Sudharshini D, Sivakanni S, Dr. Sam Bodunrin "A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household" Iconic Research And Engineering Journals Volume 9 Issue 5 2025 Page 45-49 https://doi.org/10.64388/IREV9I5-1711672-5192

IEEE:
Sudharshini D, Sivakanni S, Dr. Sam Bodunrin "A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household" Iconic Research And Engineering Journals, vol. 9, no. 5, Nov. 2025, doi: https://doi.org/10.64388/IREV9I5-1711672-5192

APA:
Sudharshini D, Sivakanni S, Dr. Sam Bodunrin (2025). A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household. Iconic Research And Engineering Journals, 9(5). doi: https://doi.org/10.64388/IREV9I5-1711672-5192

MLA:
Sudharshini D, Sivakanni S, Dr. Sam Bodunrin "A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household" Iconic Research And Engineering Journals, vol. 9, no. 5, Nov. 2025. Crossref, https://doi.org/10.64388/IREV9I5-1711672-5192

BibTeX

@article{1711672,
author = {Sudharshini D, Sivakanni S, Dr. Sam Bodunrin},
title = {A Study On Consumer Perception Towards Eco-Friendly Packaging Among Household},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {5},
pages = {45-49},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1711672.pdf},
abstract = {The increasing environmental concerns have led to a shift in consumer preferences towards sustainable and eco-friendly packaging. This study examines consumer perception, awareness, and attitude towards eco-friendly packaging among households in Chennai. Data was collected through a structured questionnaire and analyzed using percentage analysis, Chi-square test, and ANOVA. The findings reveal that while consumers show positive attitudes towards eco-friendly packaging, factors such as awareness, affordability, and availability significantly influence their purchasing behavior. The study concludes that businesses must enhance consumer education and adopt cost-effective green packaging strategies to encourage sustainable consumption.},
month = {November}
}