How Business Analysis Improves Strategic Decision-Making in Enterprises

@article{1711966,
      author = {Arpit Tiwari},
      title = {How Business Analysis Improves Strategic Decision-Making in Enterprises},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {5},
      pages = {959-960},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711966.pdf},
      abstract = {In today?s competitive and rapidly evolving business environment, making the right strategic decisions determines whether an enterprise thrives or declines. Business analysis has become a key managerial function that helps organizations make informed, data-backed decisions instead of relying on intuition alone. This research paper explores how business analysis supports strategic decision-making, focusing on its role, methodologies, tools, and real-world applications. The findings suggest that effective business analysis helps enterprises minimize risks, enhance performance, and align decisions with long-term goals.},
      keywords = {Business Analysis, Strategic Decision-Making, Data Analytics, Management, Organizational Strategy},
      month = {November},
      doi = {https://doi.org/10.64388/IREV9I5-1711966}
  }