How Business Analysis Improves Strategic Decision-Making in Enterprises

Arpit Tiwari

doi:10.64388/IREV9I5-1711966

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How Business Analysis Improves Strategic Decision-Making in Enterprises

Arpit Tiwari

Subject area: Management and Commerce · Area of research: Business Analytics

DOI: 10.64388/IREV9I5-1711966

Abstract

In today?s competitive and rapidly evolving business environment, making the right strategic decisions determines whether an enterprise thrives or declines. Business analysis has become a key managerial function that helps organizations make informed, data-backed decisions instead of relying on intuition alone. This research paper explores how business analysis supports strategic decision-making, focusing on its role, methodologies, tools, and real-world applications. The findings suggest that effective business analysis helps enterprises minimize risks, enhance performance, and align decisions with long-term goals.

Keywords

Business Analysis, Strategic Decision-Making, Data Analytics, Management, Organizational Strategy

References

[1] Davenport, T., & Harris, J. (2017). Competing on Analytics: The New Science of Winning. Harvard Business Review Press.

[2] International Institute of Business Analysis (IIBA). (2021). A Guide to the Business Analysis Body of Knowledge (BABOK® Guide), Version 3.

[3] Kiron, D., & Shockley, R. (2016). Creating Business Value with Analytics. MIT Sloan Management Review.

[4] Pekkola, S., Rantanen, K., & Smeds, R. (2020). Strategic Decision-Making through Business Analysis. Journal of Business Research, 112, 280–292.

[5] Gartner Research. (2022). The Role of Business Analysis in Enhancing Enterprise Decision-Making.

How to cite this paper

Arpit Tiwari "How Business Analysis Improves Strategic Decision-Making in Enterprises" Iconic Research And Engineering Journals Volume 9 Issue 5 2025 Page 959-960 https://doi.org/10.64388/IREV9I5-1711966

Arpit Tiwari "How Business Analysis Improves Strategic Decision-Making in Enterprises" Iconic Research And Engineering Journals, vol. 9, no. 5, Nov. 2025, doi: https://doi.org/10.64388/IREV9I5-1711966

Arpit Tiwari (2025). How Business Analysis Improves Strategic Decision-Making in Enterprises. Iconic Research And Engineering Journals, 9(5). doi: https://doi.org/10.64388/IREV9I5-1711966

Arpit Tiwari "How Business Analysis Improves Strategic Decision-Making in Enterprises" Iconic Research And Engineering Journals, vol. 9, no. 5, Nov. 2025. Crossref, https://doi.org/10.64388/IREV9I5-1711966

@article{1711966,
      author = {Arpit Tiwari},
      title = {How Business Analysis Improves Strategic Decision-Making in Enterprises},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {5},
      pages = {959-960},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711966.pdf},
      abstract = {In today?s competitive and rapidly evolving business environment, making the right strategic decisions determines whether an enterprise thrives or declines. Business analysis has become a key managerial function that helps organizations make informed, data-backed decisions instead of relying on intuition alone. This research paper explores how business analysis supports strategic decision-making, focusing on its role, methodologies, tools, and real-world applications. The findings suggest that effective business analysis helps enterprises minimize risks, enhance performance, and align decisions with long-term goals.},
      keywords = {Business Analysis, Strategic Decision-Making, Data Analytics, Management, Organizational Strategy},
      month = {November},
      doi = {https://doi.org/10.64388/IREV9I5-1711966}
  }