The Impact of 5G on Media Production and Consumption in India

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@article{1712166,
      author = {Kriti Malhotra, Dr. Upasana Khurana},
      title = {The Impact of 5G on Media Production and Consumption in India},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {5},
      pages = {1669-1674},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1712166.pdf},
      abstract = {The rollout of 5G technology in India represents a transformative moment for the country?s media ecosystem, reshaping how content is produced, distributed, and consumed. This paper explores the human, cultural, and technological dimensions of 5G?s influence, emphasizing how faster speeds, ultra-low latency, and enhanced connectivity are changing creative workflows, enabling real-time collaboration, and democratizing high-quality content production. It highlights how 5G strengthens India?s mobile-first consumption patterns by offering uninterrupted 4K/8K streaming, interactive entertainment, and immersive live experiences. The study also examines the expansion of the creator economy, the rise of participatory media cultures, and the growing relevance of AR/VR in storytelling and education. While the benefits are significant, the paper also acknowledges emerging challenges, including digital inequality, privacy concerns, and the pressure for rapid content turnaround. Overall, the research argues that 5G is not merely a technological upgrade but a catalyst for more decentralized, inclusive, and dynamic media practices in India, reshaping how individuals connect, communicate, and create.},
      keywords = {5G Technology; Media Production; Media Consumption; Digital India; Streaming Ecosystem; Creator Economy; AR/VR Media; Mobile-first Audiences; India; Digital Transformation.},
      month = {November},
      doi = {https://doi.org/10.64388/IREV9I5-1712166}
  }