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Operational Excellence in Poultry Transformation: A Study of Parivartan Process at IB Group
Subject area: Management and Commerce · Area of research: Operations and Supply Chain Management (OSCM)
DOI: https://doi.org/10.64388/IREV9I5-1712262
Abstract
This study explores the effects of IB Group's "Parivartan" (Transformation) project, a complete operational model intended to achieve operational excellence and empower rural farmers, on India's rapidly changing chicken business. Parivartan was founded in 2016 with the goal of converting conventional open poultry houses into contemporary Environmentally Controlled (EC) Houses. High-quality chicks, feed, veterinary care, training, and a vital buy-back guarantee to ensure farmer income are all part of the integrated model's end-to-end support. Key performance indicators (KPIs) have significantly improved when operational data from farms switching to the EC model is analysed. In particular, the Feed Conversion Ratio (FCR) increased from 1.8?2.2 (Open House) to 1.45?1.6 (EC House), a notable improvement. Batch turnover rose from five to six batches annually, while the mortality rate sharply dropped from 10?12% to 3?5%. These measures show improved biosecurity, decreased waste, and increased process efficiency. The results demonstrate that the Parivartan method effectively operationalizes Lean and Scientific Management concepts in the chicken industry, promoting practical excellence and achieving its socioeconomic objective of increasing farm production and doubling farmer income.
Keywords
Operational Excellence, Poultry Transformation, Environmentally Controlled (EC) House, Parivartan, Integrated Farming, Feed Conversion Ratio (FCR)
How to cite this paper
@article{1712262,
author = {Veeral Agrawal, Dr. Payal Dubey},
title = {Operational Excellence in Poultry Transformation: A Study of Parivartan Process at IB Group},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {5},
pages = {1797-1803},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1712262.pdf},
abstract = {This study explores the effects of IB Group's "Parivartan" (Transformation) project, a complete operational model intended to achieve operational excellence and empower rural farmers, on India's rapidly changing chicken business. Parivartan was founded in 2016 with the goal of converting conventional open poultry houses into contemporary Environmentally Controlled (EC) Houses. High-quality chicks, feed, veterinary care, training, and a vital buy-back guarantee to ensure farmer income are all part of the integrated model's end-to-end support. Key performance indicators (KPIs) have significantly improved when operational data from farms switching to the EC model is analysed. In particular, the Feed Conversion Ratio (FCR) increased from 1.8?2.2 (Open House) to 1.45?1.6 (EC House), a notable improvement. Batch turnover rose from five to six batches annually, while the mortality rate sharply dropped from 10?12% to 3?5%. These measures show improved biosecurity, decreased waste, and increased process efficiency. The results demonstrate that the Parivartan method effectively operationalizes Lean and Scientific Management concepts in the chicken industry, promoting practical excellence and achieving its socioeconomic objective of increasing farm production and doubling farmer income.},
keywords = {Operational Excellence, Poultry Transformation, Environmentally Controlled (EC) House, Parivartan, Integrated Farming, Feed Conversion Ratio (FCR)},
month = {November},
doi = {https://doi.org/10.64388/IREV9I5-1712262}
}