Home / Current Issue / Paper 1712363
Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G.
Subject area: Management and Commerce · Area of research: Agricultural Marketing
DOI: https://doi.org/10.64388/IREV9I5-1712363
Abstract
This study, titled "Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G.," evaluates the agronomic efficacy and market perception of Nayazinc, a key agricultural input. The primary objective was to quantify the impact of Nayazinc on crop yield and to analyze farmer behavior regarding product awareness, perception, and post-usage satisfaction within the Baloda Bazar region.The findings reveal a statistically significant positive association between Nayazinc application and crop productivity. The linear regression model (Yield = 20.733 + 8.067X) indicates that Nayazinc users achieved an average yield increase of 8.067 qtl/acre compared to non-users. Qualitative analysis demonstrates a "Marketing Gap": while product awareness is moderate (Mean Score: 3.14/5), user satisfaction is exceptionally high (Mean Score: 4.53/5), with 93.3% of users expressing positive feedback.The study concludes that while Nayazinc delivers superior technical results and benefits from the strong brand association of Rallis India Ltd, its market potential is currently under-leveraged. The report suggests that bridging the gap between awareness and trial is key to unlocking the product's full market share in Chhattisgarh.
Keywords
Nayazinc; Micronutrient Fertilizer; Zinc Deficiency; Crop Yield Analysis; Farmer Satisfaction; Product Evaluation; Rallis India Ltd.; Baloda Bazar; Agricultural Productivity; Soil Health; Zinc Sulphate Comparison; Adoption Behaviour; Agronomic Performance; Input Efficiency; Chhattisgarh Agriculture.
How to cite this paper
@article{1712363,
author = {Akhil Jaiswal, Prof. Sumita Dave},
title = {Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G.},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {5},
pages = {2233-2242},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1712363.pdf},
abstract = {This study, titled "Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G.," evaluates the agronomic efficacy and market perception of Nayazinc, a key agricultural input. The primary objective was to quantify the impact of Nayazinc on crop yield and to analyze farmer behavior regarding product awareness, perception, and post-usage satisfaction within the Baloda Bazar region.The findings reveal a statistically significant positive association between Nayazinc application and crop productivity. The linear regression model (Yield = 20.733 + 8.067X) indicates that Nayazinc users achieved an average yield increase of 8.067 qtl/acre compared to non-users. Qualitative analysis demonstrates a "Marketing Gap": while product awareness is moderate (Mean Score: 3.14/5), user satisfaction is exceptionally high (Mean Score: 4.53/5), with 93.3% of users expressing positive feedback.The study concludes that while Nayazinc delivers superior technical results and benefits from the strong brand association of Rallis India Ltd, its market potential is currently under-leveraged. The report suggests that bridging the gap between awareness and trial is key to unlocking the product's full market share in Chhattisgarh.},
keywords = {Nayazinc; Micronutrient Fertilizer; Zinc Deficiency; Crop Yield Analysis; Farmer Satisfaction; Product Evaluation; Rallis India Ltd.; Baloda Bazar; Agricultural Productivity; Soil Health; Zinc Sulphate Comparison; Adoption Behaviour; Agronomic Performance; Input Efficiency; Chhattisgarh Agriculture.},
month = {November},
doi = {https://doi.org/10.64388/IREV9I5-1712363}
}