Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G.
Abstract
This study, titled "Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G.," evaluates the agronomic efficacy and market perception of Nayazinc, a key agricultural input. The primary objective was to quantify the impact of Nayazinc on crop yield and to analyze farmer behavior regarding product awareness, perception, and post-usage satisfaction within the Baloda Bazar region.The findings reveal a statistically significant positive association between Nayazinc application and crop productivity. The linear regression model (Yield = 20.733 + 8.067X) indicates that Nayazinc users achieved an average yield increase of 8.067 qtl/acre compared to non-users. Qualitative analysis demonstrates a "Marketing Gap": while product awareness is moderate (Mean Score: 3.14/5), user satisfaction is exceptionally high (Mean Score: 4.53/5), with 93.3% of users expressing positive feedback.The study concludes that while Nayazinc delivers superior technical results and benefits from the strong brand association of Rallis India Ltd, its market potential is currently under-leveraged. The report suggests that bridging the gap between awareness and trial is key to unlocking the product's full market share in Chhattisgarh.
Keywords
Nayazinc; Micronutrient Fertilizer; Zinc Deficiency; Crop Yield Analysis; Farmer Satisfaction; Product Evaluation; Rallis India Ltd.; Baloda Bazar; Agricultural Productivity; Soil Health; Zinc Sulphate Comparison; Adoption Behaviour; Agronomic Performance; Input Efficiency; Chhattisgarh Agriculture.
Citations
IRE Journals:
Akhil Jaiswal, Prof. Sumita Dave "Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G." Iconic Research And Engineering Journals Volume 9 Issue 5 2025 Page 2233-2242 https://doi.org/10.64388/IREV9I5-1712363
IEEE:
Akhil Jaiswal, Prof. Sumita Dave
"Product Evaluation of Nayazinc and Farmer Satisfaction ? A Study in Rallis India Limited, Baloda Bazar, C.G." Iconic Research And Engineering Journals, 9(5) https://doi.org/10.64388/IREV9I5-1712363
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