A Study on Customer Satisfaction on Banking and Services at Central Bank of India (Chirimiri Branch)
Abstract
The study titled ?A Study on Customer Satisfaction on Banking and Services? aims to examine how effectively banking services meet the expectations and requirements of customers, with a focus on service quality, reliability, digital banking, staff behavior, and grievance handling. As competition in the banking sector increases and customers become more aware of modern banking facilities, understanding customer satisfaction has become essential for improving overall service performance. This research analyzes customer perceptions regarding various aspects of banking services such as transaction speed, branch environment, ATM availability, transparency, online banking performance, and customer support. Primary data was collected through structured questionnaires from customers of different age groups and backgrounds, while secondary information was gathered from journals, bank reports, and official websites. The findings reveal that customers value trust, security, and helpful employee behavior, but expect more efficient digital services, faster processing time, better mobile banking features, and improved problem resolution mechanisms. The study concludes that customer satisfaction in banking is influenced by both traditional service quality and technological advancements. To enhance customer satisfaction and maintain loyalty, banks must focus on innovation, timely service delivery, and consistent improvement in digital banking infrastructure.
Keywords
Customer Satisfaction, Banking Services, Service Quality, Digital Banking, Customer Experience.
Citations
IRE Journals:
Vishal Sharma, Dr. Payal Dubey "A Study on Customer Satisfaction on Banking and Services at Central Bank of India (Chirimiri Branch)" Iconic Research And Engineering Journals Volume 9 Issue 5 2025 Page 2306-2312 https://doi.org/10.64388/IREV9I5-1712424
IEEE:
Vishal Sharma, Dr. Payal Dubey
"A Study on Customer Satisfaction on Banking and Services at Central Bank of India (Chirimiri Branch)" Iconic Research And Engineering Journals, 9(5) https://doi.org/10.64388/IREV9I5-1712424
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12