Digital Marketing's Performance and The Consequences On Indian Market

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@article{1712454,
      author = {Nagavelli Yogender Nath, Gattu Ramya, R. Prasanth Reddy, K. Mani Raju},
      title = {Digital Marketing's Performance and The Consequences On Indian Market},
      journal = {Iconic Research And Engineering Journals},
      year = {2024},
      volume = {8},
      number = {3},
      pages = {989-994},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1712454.pdf},
      abstract = {A rapid expansion of digital marketing is taking place in India. A significant number of Indian companies are turning to digital marketing in order to produce leads that are competitive. Within the realm of digital marketing, the Internet serves as the most significant and significant function. The proliferation of the internet for both personal and professional purposes has resulted in the development of a great number of new channels via which advertising and marketing activities can be carried out. The primary focus of this essay is on the evolution of digital marketing in the context of the contemporary climate. The findings of the study are intended to shed light on the phenomenon that is associated with the current trend in digital marketing. As a consequence of this, the disputes involved three different parties: the Company, the Third Party Agency, and the Consumers. Within the scope of this investigation, the results of the poll indicate that there is a consensus among all respondents that internet literacy is a prerequisite for the growth of digital marketing.},
      keywords = {Digital Marketing, Digital Media, Marketing, Promotions, Digital advertising, etc.},
      month = {September},
      doi = {https://doi.org/10.64388/IREV8I3-1712454}
  }