Abstract
A rapid expansion of digital marketing is taking place in India. A significant number of Indian companies are turning to digital marketing in order to produce leads that are competitive. Within the realm of digital marketing, the Internet serves as the most significant and significant function. The proliferation of the internet for both personal and professional purposes has resulted in the development of a great number of new channels via which advertising and marketing activities can be carried out. The primary focus of this essay is on the evolution of digital marketing in the context of the contemporary climate. The findings of the study are intended to shed light on the phenomenon that is associated with the current trend in digital marketing. As a consequence of this, the disputes involved three different parties: the Company, the Third Party Agency, and the Consumers. Within the scope of this investigation, the results of the poll indicate that there is a consensus among all respondents that internet literacy is a prerequisite for the growth of digital marketing.
Keywords
Digital Marketing, Digital Media, Marketing, Promotions, Digital advertising, etc.
Citations
IRE Journals:
Nagavelli Yogender Nath, Gattu Ramya, R. Prasanth Reddy, K. Mani Raju "Digital Marketing's Performance and The Consequences On Indian Market" Iconic Research And Engineering Journals Volume 8 Issue 3 2024 Page 989-994 https://doi.org/10.64388/IREV8I3-1712454
IEEE:
Nagavelli Yogender Nath, Gattu Ramya, R. Prasanth Reddy, K. Mani Raju
"Digital Marketing's Performance and The Consequences On Indian Market" Iconic Research And Engineering Journals, 8(3) https://doi.org/10.64388/IREV8I3-1712454
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12