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A Study On Consumer Behavior in Case of Major FMCG Products in Indian Markets
Subject area: Management and Commerce · Area of research: Marketing
Abstract
The research examines consumer behavior patterns with regard to major FMCGs in the Indian market, covering factors influencing purchasing decisions and brand preference, and its links with socio-economic variables. It aims to bring insights for marketers and business firms in strategies related to FMCG products in India. It seeks to update information on consumer behavior relating to major FMCG products marketed in the Indian market, focusing on factors affecting purchase decisions, brand preference, and loyalty. By using both primary and secondary data, the study showcases how price sensitivity, quality perception, promotional activities, and demographic characteristics shape buying behavior. The findings provide insights for FMCG companies to improve their marketing strategies and cater effectively to diverse consumer needs across urban and rural markets.
References
[1] Relevant academic articles, industry reports, and data sources are cited in proper format. Prakash, G., & Pathak, P. (2014). Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products. Indian Journal of Marketing, 44(8), 43–55.
[2] indianjournalofmarketing.com
[3] Sulekha Ghangas. (2013). An investigation of consumer buying behaviour for FMCG: An empirical study of rural Haryana. Global Journal of Management and Business Research, 13(E9), 41–51.
[4] Fazeen Rasheed. (2017). A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste). International Journal of Scientific Research and Management (IJSRM), Vol. 5, No. 7.
[5] T. Ravisankar & P. Arunachalam. (2024). Consumer Buying Patterns for Personal Care FMCG Products: A Case Study of Salem Town. ShodhKosh: Journal of Visual and Performing Arts, 5(3), 2118–2123
[6] Pulka Mahato & Priyanka Ranawat. (2024). A Study of Consumer Buying Behavior and Brand Loyalty in a FMCG Market. IJRASET (Journal for Research in Applied Science and Engineering Technology).
[7] “A Study on Consumer Behaviour towards FMCG Products in Rural Areas of Patna District.” (2025). Journal of Marketing & Social Research.
[8] Saraswat, K., Dutta, C. & Saxena, T. (2021). A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG Products. In Proceedings of the 3rd International Conference on Advanced Computing and Software Engineering (ICACSE), 73-80. SciTePress Dr. A. Vanitha. (2024). Evaluating the Effectiveness of Marketing Strategies in the FMCG Sector: A Consumer Perception Analysis in India. Library Progress International. BPAS Journals Kulshrestha, C. (2018). To Study the Consumer Buying Behaviour in FMCG Sector. Universal Research Reports, 5(2), 283–291. Universal Research Reports (2023). Consumer Behaviour and Brand Loyalty within the FMCG Industry. Competitive Research Journal Archive, 1(01), 119–129. thecrja.com (2023). A Study on Consumer Brand Preference Towards FMCG Products. Mayas Publication, Volume 3, Issue 8, pp. 73-79. mayas.info Suraj Verma & Kuldeep Chand Rojhe. Consumer Behaviour of Rural Shoppers towards Nominated FMCG Products in Himachal Pradesh, India. International Journal of Health Sciences ScienceScholar.
How to cite this paper
@article{1712490,
author = {Yadla Vamsi, S C V Hanuman, Dr. Archana Nag},
title = {A Study On Consumer Behavior in Case of Major FMCG Products in Indian Markets},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {6},
pages = {25-27},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1712490.pdf},
abstract = {The research examines consumer behavior patterns with regard to major FMCGs in the Indian market, covering factors influencing purchasing decisions and brand preference, and its links with socio-economic variables. It aims to bring insights for marketers and business firms in strategies related to FMCG products in India. It seeks to update information on consumer behavior relating to major FMCG products marketed in the Indian market, focusing on factors affecting purchase decisions, brand preference, and loyalty. By using both primary and secondary data, the study showcases how price sensitivity, quality perception, promotional activities, and demographic characteristics shape buying behavior. The findings provide insights for FMCG companies to improve their marketing strategies and cater effectively to diverse consumer needs across urban and rural markets.},
month = {December},
doi = {https://doi.org/10.64388/IREV9I6-1712490}
}