Assessment of Public Relations Strategies Adopted by National Youth Service Corps in Reputation Management in Nigeria

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@article{1712555,
      author = {Aernan Joy Ngusurun, Muhammed Abdullahi Olatunde , Prof. Anthony Igyuve},
      title = {Assessment of Public Relations Strategies Adopted by National Youth Service Corps in Reputation Management in Nigeria},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {6},
      pages = {340-387},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1712555.pdf},
      abstract = {This study ?Assessment of Public Relations Strategies adopted by National Youth Service corps in reputation management in Nigeria was embarked to find out the various public relations strategies that were used in reputation management in Nigeria. The study adopted the survey research design and was anchored on public Relations Transfer Model. A population of 6,700 was identified and a sample size of 382 was chosen. Findings revealed that Public Relations strategies adopted in reputation management of the National Youth Service Corps (NYSC) were maximally and extensively used. The study concluded that public relations strategies have been adopted in reputation management by NYSC but is yet to attain it full potentials. The study recommended that there is a need for public relation to be upgraded fully to the Directorate Cadre in order to discharged its reputation management roles to the National Youth Service Corps (NYSC) as well effectively deploy Pubic Relations strategies for the maintaining good reputation and mutual relationship between the NYSC and its public.},
      month = {December},
      doi = {https://doi.org/10.64388/IREV9I6-1712555}
  }