Influence of Western Television Programmes on the Social Values of Youths in Benue State

References

[1] Apuke, O. D & Dogari, K. A (2017). Western television programmes and its influence on the cultural values of students in Taraba State University, Jalingo, Nigeria. Canadian Social Science, 13(1), 21-32.

[2] Apuke, O. D. (2016). Influence of television programmes on youth dressing Pattern in Nigerian tertiary institutions. Global Journal of Human Social Science, 16(6), 32-39.

[3] Araoye, M. (2004). Research Methodology with Statistics for Health and Social Science. Ilorine: Nathadex Publisher.

[4] Babaleye, S.O.T and Ajisafe, I.O. (2016). Western Television Programmes and the African Cultural Identity of Nigerian Youths. International Journal of Media, Journalism and Mass Communications (IJMJMC) 2(2), 40-47

[5] Bandura, A. (1986). Social Foundation of Thought and action. A social cognitive theory: Englewood. Clffs; NJ: Prentice Hall.

[6] Bandura, A. (1997). Social Learning Theory: New York: General Learning Press.

[7] Bandura, A. (2002). “Social Cognitive Theory of Mass Communication” in J. Bryant and D. Zillman (eds) Media Effects: Advance the Theory and Research 2nd ed Pp 121 – 54 Hillsdale, NJ: Erlbuum

[8] Dumenu, A. (2007). Media, Culture and Environment. New Brunswick, New Jersey: Rufgers University Press.

[9] James, A. J., Daniel, C. A & Nnamdie U. K (2017). Influence of foreign television programmes on the westernisation of Nigeria youths. International journal of international relations, Media and Mass Communication Studies. 3(1), 24-39.

[10] James, A.J., Akarika, D.C. and Nnamdie U.K. (2017). Influence of Foreign Television Programmes on the Westernisation of Nigerian Youths. International Journal of International Relations, Media and Mass Communication Studies, 3(1), 24-39.

[11] Lerner, D. (1962). International Cooperation in National Development. Honolulu: Hawaii East West Center Press.

[12] Mangwere, A. Inadescango, N &Kuerba, M. (2013). Influence of electronic media on the behaviour of children/ teenagers in Zimbabwe. Journal of Communication, 4(2), 101-109.

[13] McQuail, D. (1987). Mass Communication Theory. Fourth Edition, New Delhi: Sage Publisher Ltd.

[14] Olise, F.P. and Ekpenyong, U.L. (2020). Influence of Western Television Stations’ Programmes on the Lifestyles of Youth in Edo State, Nigeria. Ife Social Sciences Review, 28(1), 65-75.

[15] Panth, K. (2024). Influence of Western Television Programmes on Lifestyle of Youths in Nepal. NEPALESE Journal of Business, 11(12), 1-13.

@article{1712694,
      author = {Aernan Joy Ngusurun},
      title = {Influence of Western Television Programmes on the Social Values of Youths in Benue State},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {6},
      pages = {766-775},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1712694.pdf},
      abstract = {This study investigates the Influence of Western Television Programmes on the Social values of Youths in Benue State with emphasis on youth in Makurdi LGA. The study was anchored on Bandura?s observational learning theory which state that individuals imitate behaviours they consider rewarding or socially valued. Survey research design was adopted with questionnaire as instrument for data collection. The study revealed that Western television programmes exert influence on the social values, cultural practices, and behavioural orientations of youths in Benue State. The results indicate that youths are exposed to diverse genres of Western programmes, including news, sports, movies, music, and religious content, with 26.9% reporting multiple forms of exposure. This study concludes that Western television programmes have a strong and multifaceted influence on the social values of youths in Benue State. The high level of exposure to Western media content has resulted in significant behavioral and cultural changes among young people. While Western programmes offer some positive impacts?such as increased creativity, technological awareness, and educational benefits?the overall influence is largely negative, contributing to the erosion of indigenous cultural values, promotion of foreign lifestyles, and increasing feelings of cultural inferiority. The study recommended among other things that government agencies and private media organizations should invest heavily in producing attractive, innovative, and culturally rich indigenous television programmes. Nollywood, local entertainment industries, and cultural storytellers should be supported through grants, training, and sponsorship initiatives to compete favorably with Western content.},
      month = {December},
      doi = {https://doi.org/10.64388/IREV9I6-1712694}
  }