MarketSight: A Predictive Analytics Platform for Uncovering Hidden Market Opportunities and Driving Business Growth
Abstract
In a rapidly changing and data-driven business world, the traditional market analysis tools have a hard time detecting the latent opportunities, as they are descriptive and reactive. This paper proposed a predictive analytics platform, MarketSight which combined artificial intelligence, data mining, and business intelligence methods to identify latent market opportunities. Based on the literature in AI-based market analysis and predictive analytics, the paper introduced a conceptual framework and system architecture that uses machine learning, real-time data combination, and decision-support dashboards to improve market sensing and strategic foresight. The findings of this study presented a platform-based predictive market intelligence and provided actionable insights to managers who are interested in using analytics to achieve sustainable growth.
Keywords
Predictive Analytics; Market Intelligence; AI-Driven Analytics; Business Growth; Decision Support Systems; Market Opportunity Discovery
Citations
IRE Journals:
Adetunji Mobolaji Ajayi "MarketSight: A Predictive Analytics Platform for Uncovering Hidden Market Opportunities and Driving Business Growth" Iconic Research And Engineering Journals Volume 9 Issue 7 2026 Page 1014-1019 https://doi.org/10.64388/IREV9I7-1713546
IEEE:
Adetunji Mobolaji Ajayi
"MarketSight: A Predictive Analytics Platform for Uncovering Hidden Market Opportunities and Driving Business Growth" Iconic Research And Engineering Journals, 9(7) https://doi.org/10.64388/IREV9I7-1713546
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