Modernization Initiatives in the Hospitality and Tourism Sector of Pasig City: An Exploratory Assessment
Abstract
The hospitality and tourism sector of Pasig City significantly contributes to urban economic activity and employment. Technological advancements, sustainability expectations, and post-crisis challenges necessitate modernization. This study explores the relevance and extent of modernization initiatives, focusing on digital transformation, sustainable practices, service innovation, and resilience strategies. A descriptive-analytical design was employed using field observations, consultations with hospitality practitioners and interns, and secondary sources from literature, tourism plans, and policy documents. Findings indicate adoption of digital tools, including online reservations, QR-code menus, social media marketing, and cashless payments. Sustainability initiatives, such as waste reduction, energy conservation, and local sourcing, are emerging but unevenly implemented. Culinary and cultural innovations, exemplified by the Pasig on a Plate gastronomic tour, enhance destination identity and visitor engagement (Malaya Business Insight, 2025). Digital marketing and experiential strategies further engage younger audiences (Anthony, 2025). Gaps remain in advanced technology use, workforce preparedness, and coordinated governance. Policy support, targeted capacity-building, and collaboration between academia and industry are recommended to sustain modernization and strengthen sectoral resilience.
Keywords
Hospitality Modernization, Tourism Development, Digital Transformation, Pasig City, Sustainable Tourism
Citations
IRE Journals:
Enrique Antonio S. Perez, Noreen A. Perez "Modernization Initiatives in the Hospitality and Tourism Sector of Pasig City: An Exploratory Assessment" Iconic Research And Engineering Journals Volume 9 Issue 7 2026 Page 1749-1751 https://doi.org/10.64388/IREV9I7-1713744
IEEE:
Enrique Antonio S. Perez, Noreen A. Perez
"Modernization Initiatives in the Hospitality and Tourism Sector of Pasig City: An Exploratory Assessment" Iconic Research And Engineering Journals, 9(7) https://doi.org/10.64388/IREV9I7-1713744
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