Market Structure-Conduct and Performance of Millet Marketing in Bade Local Government Area, Yobe State, Nigeria
Abstract
The study investigated the structure, conduct and performance of millet marketing in Bade Local Government Area (L.G.A.) of Yobe State. It also described the socioeconomics characteristics of millet marketers, and determined the structure conduct and performance of millet marketing in the study area. Simple random sampling technique was adopted in selecting one hundred and fifty (150) respondents whom the questionnaire were administered to. Descriptive statistics was used to describe their socioeconomic characteristics; Gini coefficient was used to determine the market concentration and classify the structure of millet market in the study area. Results showed that there were more males involved in millet marketing than females and most of where in their active ages between 25-36 years of age. Most of the respondents were married with family size between 6-10 individuals, most of them were educated and could read and write, which made the answering of the questionnaire faster. The Gini coefficient result showed that there were moderated income inequality among wholesalers and a severe income inequality among retailers.
Keywords
Millet, Structure, Conduct, Performance, Marketing, Yobe State
Citations
IRE Journals:
Waziri-Ugwu, Phidelia Ramatu, Khamisu Abba Zakka, Hassan Bitrus Kwaji "Market Structure-Conduct and Performance of Millet Marketing in Bade Local Government Area, Yobe State, Nigeria" Iconic Research And Engineering Journals Volume 9 Issue 7 2026 Page 2535-2542 https://doi.org/10.64388/IREV9I7-1713987
IEEE:
Waziri-Ugwu, Phidelia Ramatu, Khamisu Abba Zakka, Hassan Bitrus Kwaji
"Market Structure-Conduct and Performance of Millet Marketing in Bade Local Government Area, Yobe State, Nigeria" Iconic Research And Engineering Journals, 9(7) https://doi.org/10.64388/IREV9I7-1713987
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12