Market Structure-Conduct and Performance of Millet Marketing in Bade Local Government Area, Yobe State, Nigeria

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@article{1713987,
      author = {Waziri-Ugwu, Phidelia Ramatu, Khamisu Abba Zakka, Hassan Bitrus Kwaji},
      title = {Market Structure-Conduct and Performance of Millet Marketing in Bade Local Government Area, Yobe State, Nigeria},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {7},
      pages = {2535-2542},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1713987.pdf},
      abstract = {The study investigated the structure, conduct and performance of millet marketing in Bade Local Government Area (L.G.A.) of Yobe State. It also described the socioeconomics characteristics of millet marketers, and determined the structure conduct and performance of millet marketing in the study area. Simple random sampling technique was adopted in selecting one hundred and fifty (150) respondents whom the questionnaire were administered to. Descriptive statistics was used to describe their socioeconomic characteristics; Gini coefficient was used to determine the market concentration and classify the structure of millet market in the study area. Results showed that there were more males involved in millet marketing than females and most of where in their active ages between 25-36 years of age. Most of the respondents were married with family size between 6-10 individuals, most of them were educated and could read and write, which made the answering of the questionnaire faster. The Gini coefficient result showed that there were moderated income inequality among wholesalers and a severe income inequality among retailers.},
      keywords = {Millet, Structure, Conduct, Performance, Marketing, Yobe State},
      month = {January},
      doi = {https://doi.org/10.64388/IREV9I7-1713987}
  }