Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)

@article{1714056,
      author = {Paladugu Anusha},
      title = {Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {8},
      pages = {94-96},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1714056.pdf},
      abstract = {This study was conducted during an industry intern-ship to understand Generation Z’s perspective on ESG (Sustainable Stocks) in India. The research focuses on the awareness, investment behaviour, and key factors influencing Gen Z’s intention to invest in ESG stocks. Primary data were collected from 107 respondents aged 18–25 using a structured questionnaire. The study uses descriptive statistics, cross-tabulation, and inferential analysis techniques. The results show that Gen Z has a positive attitude towards sustainable in-vesting, but there is a clear gap between intention and actual investment. Personal values and financial knowledge influence decisions more than social pres-sure. The study highlights the need for better financial awareness and transparent ESG reporting.},
      keywords = {ESG, Generation Z, Sustainable Stocks, Sustainable Investing, India},
      month = {February},
      doi = {https://doi.org/10.64388/IREV9I8-1714056}
  }