Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)

• Author(s): Paladugu Anusha
• Paper ID: 1714056
• Page: 94-96
• Published Date: 05-02-2026
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 8 February-2026

Abstract

This study was conducted during an industry intern-ship to understand Generation Z’s perspective on ESG (Sustainable Stocks) in India. The research focuses on the awareness, investment behaviour, and key factors influencing Gen Z’s intention to invest in ESG stocks. Primary data were collected from 107 respondents aged 18–25 using a structured questionnaire. The study uses descriptive statistics, cross-tabulation, and inferential analysis techniques. The results show that Gen Z has a positive attitude towards sustainable in-vesting, but there is a clear gap between intention and actual investment. Personal values and financial knowledge influence decisions more than social pres-sure. The study highlights the need for better financial awareness and transparent ESG reporting.

Keywords

ESG, Generation Z, Sustainable Stocks, Sustainable Investing, India

Citations

IRE Journals:
Paladugu Anusha "Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)" Iconic Research And Engineering Journals Volume 9 Issue 8 2026 Page 94-96 https://doi.org/10.64388/IREV9I8-1714056

IEEE:
Paladugu Anusha "Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)" Iconic Research And Engineering Journals, 9(8) https://doi.org/10.64388/IREV9I8-1714056