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Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)
Subject area: Management and Commerce · Area of research: Finance
Abstract
This study was conducted during an industry intern-ship to understand Generation Z’s perspective on ESG (Sustainable Stocks) in India. The research focuses on the awareness, investment behaviour, and key factors influencing Gen Z’s intention to invest in ESG stocks. Primary data were collected from 107 respondents aged 18–25 using a structured questionnaire. The study uses descriptive statistics, cross-tabulation, and inferential analysis techniques. The results show that Gen Z has a positive attitude towards sustainable in-vesting, but there is a clear gap between intention and actual investment. Personal values and financial knowledge influence decisions more than social pres-sure. The study highlights the need for better financial awareness and transparent ESG reporting.
Keywords
ESG, Generation Z, Sustainable Stocks, Sustainable Investing, India
References
[1] [Yugandhara Patil, Rajeshree Gokhale]. (2022). Investing in the Age of Millennials and Gen-Z: A Comparative Analysis. NLDIMSR Journal. Retrieved from http://nldinnovision.com/index.php/nldimsr/article/view/76
[2] [IngaPašiušienė, Askoldas Podviezko] (2024). Exploring Generation Z's Investment Patterns and Attitudes towards Greenness. Sustainability, *16*(1), 352. Retrievedfrom https://www.mdpi.com/2071-1050/16/1/352
[3] [Bharat Singh Thapa]. (2023). The Green Investment Intentions of Gen Z: The Moderating Role of Financial Knowledge in the Theory of Planned Behaviour. KMC Research Journal. Retrieved from https://nepjol.info/index.php/kmr/article/view/78253
[4] [Hjelm, Emma,]. (2024). The Perceived (Un)Usefulness of Sustainability Reports: Qualitative Insights from Generation Z Investors. [Thesis]. Retrieved from https://www.diva-portal.org/smash/record.jsf?pid=diva2:1961502
[5] [Weinbrenner, Hannah Lea]. (2023). Impact investment intentions of Generation Z: exploring the factors that drive young private investors to decide for environmental, social and governance (ESG) funds. [Thesis]. Retrieved from https://diposit.ub.edu/dspace/handle/2445/201365
How to cite this paper
@article{1714056,
author = {Paladugu Anusha},
title = {Understanding Generation Z’s Perspective on ESG (Sustainable Stocks)},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {8},
pages = {94-96},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1714056.pdf},
abstract = {This study was conducted during an industry intern-ship to understand Generation Z’s perspective on ESG (Sustainable Stocks) in India. The research focuses on the awareness, investment behaviour, and key factors influencing Gen Z’s intention to invest in ESG stocks. Primary data were collected from 107 respondents aged 18–25 using a structured questionnaire. The study uses descriptive statistics, cross-tabulation, and inferential analysis techniques. The results show that Gen Z has a positive attitude towards sustainable in-vesting, but there is a clear gap between intention and actual investment. Personal values and financial knowledge influence decisions more than social pres-sure. The study highlights the need for better financial awareness and transparent ESG reporting.},
keywords = {ESG, Generation Z, Sustainable Stocks, Sustainable Investing, India},
month = {February},
doi = {https://doi.org/10.64388/IREV9I8-1714056}
}