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The Influence of Mass Media on Public Opinion Formation in India
Subject area: Science,Engineering and Technology · Area of research: Mass Media
DOI: https://doi.org/10.64388/IREV9I8-1714099
Abstract
This paper examines how mass media in India influences public opinion across political, cultural, and social domains. Drawing on foundational theories such as agenda-setting, framing, and cultivation, the paper contextualizes these concepts within the Indian media landscape—characterized by linguistic diversity, rapid digital penetration, and political polarization. It explores both the empowering and detrimental effects of media in shaping democratic discourse, with case studies including general elections, communal narratives, and COVID-19 coverage.
How to cite this paper
Dr. Jamna Mishra, Nishi Sharma "The Influence of Mass Media on Public Opinion Formation in India" Iconic Research And Engineering Journals Volume 9 Issue 8 2026 Page 320-321 https://doi.org/10.64388/IREV9I8-1714099
Dr. Jamna Mishra, Nishi Sharma "The Influence of Mass Media on Public Opinion Formation in India" Iconic Research And Engineering Journals, vol. 9, no. 8, Feb. 2026, doi: https://doi.org/10.64388/IREV9I8-1714099
Dr. Jamna Mishra, Nishi Sharma (2026). The Influence of Mass Media on Public Opinion Formation in India. Iconic Research And Engineering Journals, 9(8). doi: https://doi.org/10.64388/IREV9I8-1714099
Dr. Jamna Mishra, Nishi Sharma "The Influence of Mass Media on Public Opinion Formation in India" Iconic Research And Engineering Journals, vol. 9, no. 8, Feb. 2026. Crossref, https://doi.org/10.64388/IREV9I8-1714099
@article{1714099,
author = {Dr. Jamna Mishra, Nishi Sharma},
title = {The Influence of Mass Media on Public Opinion Formation in India},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {8},
pages = {320-321},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1714099.pdf},
abstract = {This paper examines how mass media in India influences public opinion across political, cultural, and social domains. Drawing on foundational theories such as agenda-setting, framing, and cultivation, the paper contextualizes these concepts within the Indian media landscape—characterized by linguistic diversity, rapid digital penetration, and political polarization. It explores both the empowering and detrimental effects of media in shaping democratic discourse, with case studies including general elections, communal narratives, and COVID-19 coverage.},
month = {February},
doi = {https://doi.org/10.64388/IREV9I8-1714099}
}