Abstract
This paper examines how mass media in India influences public opinion across political, cultural, and social domains. Drawing on foundational theories such as agenda-setting, framing, and cultivation, the paper contextualizes these concepts within the Indian media landscape—characterized by linguistic diversity, rapid digital penetration, and political polarization. It explores both the empowering and detrimental effects of media in shaping democratic discourse, with case studies including general elections, communal narratives, and COVID-19 coverage.
Citations
IRE Journals:
Dr. Jamna Mishra, Nishi Sharma "The Influence of Mass Media on Public Opinion Formation in India" Iconic Research And Engineering Journals Volume 9 Issue 8 2026 Page 320-321 https://doi.org/10.64388/IREV9I8-1714099
IEEE:
Dr. Jamna Mishra, Nishi Sharma
"The Influence of Mass Media on Public Opinion Formation in India" Iconic Research And Engineering Journals, 9(8) https://doi.org/10.64388/IREV9I8-1714099
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12