Public Awareness and Understanding of ESG Investing

• Author(s): Medisetty Aishwarya
• Paper ID: 1714118
• Page: 138-140
• Published Date: 05-02-2026
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 8 February-2026

Abstract

ESG (Environmental, Social, and Governance) investing has gained increasing importance as a sustainable approach to financial decision-making. This study examines public awareness and understanding of ESG investing among retail investors in India. Using a descriptive research design, primary data was collected from 99 respondents through a structured questionnaire and analyzed using PSPP. The findings indicate that while awareness of ESG investing is relatively high, in-depth knowledge and practical application remain limited. Concerns related to greenwashing and lack of transparent information significantly affect investor trust and adoption. The study highlights the need for improved investor education, standardized ESG reporting, and stronger advisory support to encourage informed and sustainable investment decisions.

Citations

IRE Journals:
Medisetty Aishwarya "Public Awareness and Understanding of ESG Investing" Iconic Research And Engineering Journals Volume 9 Issue 8 2026 Page 138-140 https://doi.org/10.64388/IREV9I8-1714118

IEEE:
Medisetty Aishwarya "Public Awareness and Understanding of ESG Investing" Iconic Research And Engineering Journals, 9(8) https://doi.org/10.64388/IREV9I8-1714118