Public Awareness and Understanding of ESG Investing

Medisetty Aishwarya

doi:10.64388/IREV9I8-1714118

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Public Awareness and Understanding of ESG Investing

Medisetty Aishwarya

Subject area: Management and Commerce · Area of research: ESG Investing

DOI: https://doi.org/10.64388/IREV9I8-1714118

Abstract

ESG (Environmental, Social, and Governance) investing has gained increasing importance as a sustainable approach to financial decision-making. This study examines public awareness and understanding of ESG investing among retail investors in India. Using a descriptive research design, primary data was collected from 99 respondents through a structured questionnaire and analyzed using PSPP. The findings indicate that while awareness of ESG investing is relatively high, in-depth knowledge and practical application remain limited. Concerns related to greenwashing and lack of transparent information significantly affect investor trust and adoption. The study highlights the need for improved investor education, standardized ESG reporting, and stronger advisory support to encourage informed and sustainable investment decisions.

References

[1] A. Prabhu and M. Yesugade, “Retail Investor Awareness of ESG Investing in India,” International Journal of Sustainable Finance, vol. 5, no. 2, pp. 45–56, 2023.

[2] S. Kaakandikar, R. Mehta, and P. Kulkarni, “Greenwashing and Investor Trust in ESG Markets,” Journal of Responsible Investment, vol. 8, no. 1, pp. 22–38, 2025.

[3] World Bank, Enhancing Public Investment Management: ESG and Transparency, Washington, DC, 2020.

[4] R. Sinha, S. Datta, and M. Zoilo, “ESG Integration and Intermediary Readiness: A Comparative Study,” Journal of Financial Regulation and Sustainability, vol. 6, no. 3, pp. 101–118, 2020.

[5] Securities and Exchange Board of India (SEBI), Business Responsibility and Sustainability Reporting (BRSR) Framework, Mumbai, 2021.

How to cite this paper

Medisetty Aishwarya "Public Awareness and Understanding of ESG Investing" Iconic Research And Engineering Journals Volume 9 Issue 8 2026 Page 138-140 https://doi.org/10.64388/IREV9I8-1714118

Medisetty Aishwarya "Public Awareness and Understanding of ESG Investing" Iconic Research And Engineering Journals, vol. 9, no. 8, Feb. 2026, doi: https://doi.org/10.64388/IREV9I8-1714118

Medisetty Aishwarya (2026). Public Awareness and Understanding of ESG Investing. Iconic Research And Engineering Journals, 9(8). doi: https://doi.org/10.64388/IREV9I8-1714118

Medisetty Aishwarya "Public Awareness and Understanding of ESG Investing" Iconic Research And Engineering Journals, vol. 9, no. 8, Feb. 2026. Crossref, https://doi.org/10.64388/IREV9I8-1714118

@article{1714118,
      author = {Medisetty Aishwarya},
      title = {Public Awareness and Understanding of ESG Investing},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {8},
      pages = {138-140},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1714118.pdf},
      abstract = {ESG (Environmental, Social, and Governance) investing has gained increasing importance as a sustainable approach to financial decision-making. This study examines public awareness and understanding of ESG investing among retail investors in India. Using a descriptive research design, primary data was collected from 99 respondents through a structured questionnaire and analyzed using PSPP. The findings indicate that while awareness of ESG investing is relatively high, in-depth knowledge and practical application remain limited. Concerns related to greenwashing and lack of transparent information significantly affect investor trust and adoption. The study highlights the need for improved investor education, standardized ESG reporting, and stronger advisory support to encourage informed and sustainable investment decisions.},
      month = {February},
      doi = {https://doi.org/10.64388/IREV9I8-1714118}
  }