Techniques and Technicalities of Selling Takaful to The Insuring Public in Nigeria

References

[1] Albalawi, K. M. (2019). The Evaluation of Saudi insurance industry and potential for Takaful insurance. International Journal of Business Society, 3(11), 22-37.

[2] Alshammari, A. A., Altarturi, B. H. M., & Altwijry, O. I. (2022). How takaful started in Middle East. J. Legal Ethical & Regul. Isses, 25, 1.

[3] Bhattacharyya, D. K. (2006). Research methodology. Excel Books India.

[4] Daniel, P. S., & Sam, A. G. (2011). Research methodology. Gyan Publishing House.

[5] Davidavičienė, V. (2018). Research methodology: An introduction. In Modernizing the academic teaching and research environment: Methodologies and cases in business research (pp. 1-23). Cham: Springer International Publishing.

[6] Fadun, O. S. (2015). Takaful (Islamic insurance) practices-Challenges and prospects in Nigeria.

[7] Fauzi, P. N. F. N. M., Rashid, K. A., Sarkawi, A. A., Hasan, S. F., Aripin, S., & Ariffin, M. A. (2016). Takaful: A review on performance, issues and challenges in Malaysia. Journal of Scientific Research and Development, 3(4), 71-76.

[8] Goddard, W., & Melville, S. (2004). Research methodology: An introduction. Juta and Company Ltd.

[9] Goundar, S. (2012). Research methodology and research method. Victoria University of Wellington, 1(1), 1-47.

[10] Gupta, A., & Gupta, N. (2022). Research methodology. SBPD publications.

[11] Herawati, R., Beik, I. S., & Sari, L. K. (2024). Unveiling Takaful: A Cross-Country Comparative Study of Sharia Insurance Adoption in Muslim Countries. International Research Journal of Economics and Management Studies IRJEMS, 3(11).

[12] Ismail, E. (2015). Takaful: The great potential in Nigeria.

[13] Kehinde, L. H., & Sharofiddin, A. (2021). The level of acceptance and awareness of Takaful in Nigeria. Journal of Islamic Finance, 10(1), 46-58.

[14] Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.

[15] Mazahir, S. M. M., Ab Rahman, A., & Ramzy, M. I. (2017). An analysis on Takaful operation under conventional regulator: a Sri Lankan experience. KATHA-The Official Journal of the Centre for Civilisational Dialogue, 13(1), 54-72.

[16] Muhammedi, S., Cheumar, M., & Haji-Othman, Y. (2023). Emergency of takaful, an Islamic insurance model, as an alternative to conventional insurance in Uganda. Emergency, 1(1).

[17] Noor, K. B. M. (2008). Case study: A strategic research methodology. American journal of applied sciences, 5(11), 1602-1604.

[18] Ochieng, G. O. (2013). Challenges in the adoption of Takaful insurance in Kenya (Doctoral dissertation, University of Nairobi).

[19] Ørngreen, R., & Levinsen, K. (2017). Workshops as a research methodology. The Electronic Journal of e-learning, 15(1), 70-81.

[20] Patel, M., & Patel, N. (2019). Exploring research methodology. International Journal of Research and Review, 6(3), 48-55. Degu, G., & Yigzaw, T. (2006). Research methodology.

[21] Rajasekar, D., & Verma, R. (2013). Research methodology. Archers & Elevators Publishing House. Panneerselvam, R. (2004). Research methodology. PHI Learning Pvt. Ltd..

[22] Saharan, V. A., Kulhari, H., Jadhav, H., Pooja, D., Banerjee, S., & Singh, A. (2024). Introduction to research methodology. In Principles of research methodology and ethics in pharmaceutical sciences (pp. 1-46). CRC Press.

[23] Saleh, M. M. (2016). Learning from the Malaysian experience: Overcoming the regulatory challenges in the nascent takaful practice Innigeria. J. Pol. & L., 9, 142.

[24] Saleh, M. M. (2016). Challenges in takaful application within conventional insurance framework in Nigeria: The imperative for legislative harmonization of regulatory instruments (Doctoral dissertation, University of Malaya (Malaysia)).

[25] Shoaib, M., Mughal, S. Z., & Javed, H. (2023). Factors affecting low market penetration of general Takaful in Pakistan.

[26] Uddin, A. E. (2023). Development of Islamic Insurance (Takaful) in Bangladesh: Legal Barriers and Challenges. Trabzon İlahiyat Dergisi, 10(2), 7-30.

[27] Wofuma, G., Namono, R., Munobe, W., & Isiagi, E. (2024). Determinants for the uptake of takaful insurance in Uganda: an exploratory mixed approach. Journal of Islamic Accounting and Business Research.

@article{1714209,
      author = {Jubril Abdulahi Salaudeen Ph.D},
      title = {Techniques and Technicalities of Selling Takaful to The Insuring Public in Nigeria},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {8},
      pages = {353-362},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1714209.pdf},
      abstract = {This study discussed sales strategies and technical components of operations used by the Takaful insurance companies in Nigeria, and analyzed their suitability in encouraging people to utilize them in the Nigerian insurance sector. This research was inspired by the fact that Takaful penetration in Nigeria has remained very low in spite of its ethical nature and its demographic applicability. A quantitative research design was also taken, but in form of cross sectional surveys conducted on Takaful operators, sales agents and policyholders. The explanatory variables were sales techniques and the technicalities of operations whereas the dependent variable was the public adoption. The data were analysed using descriptive statistics, correlation analysis, and multiple linear regression, which helped to test the study objective. The findings also indicated that both sales methods and technicalities in the operations had positive and significant impacts on citizens adopting Takaful insurance in Nigeria. Nevertheless, the sales methods showed greater effect on the adoption results compared to operational technicalities, which implies that the selling interface is in the first place when influencing consumer behavior. The results indicated that the limitations of Takaful uptake were significantly limited by the lack of agent communication, engagement strategies, and explanatory depth even in the cases of having operational structures. The research established that it could not be only the regulatory or structural restrictions that led to low adoption of Takaful in Nigeria but market facing practices played a major role in influencing the adoption of Takaful. The research demonstrated the strategic relevance of professionally engaged sales and open communication of operations as the key in increasing the uptake of Takaful in Nigeria.},
      keywords = {Takaful Insurance, Sales Techniques, Operational Technicalities, Public Adoption, Nigeria},
      month = {February},
      doi = {https://doi.org/10.64388/IREV9I8-1714209}
  }