Exploring the Key Influencers of Brand Loyalty: A Consumer Perspective

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@article{1714489,
      author = {B. Kamal},
      title = {Exploring the Key Influencers of Brand Loyalty: A Consumer Perspective},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {8},
      pages = {1369-1375},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1714489.pdf},
      abstract = {The study highlights the importance of adopting a consumer-centric approach, where businesses continuously understand and respond to consumer expectations to foster loyalty. It concludes that organizations that effectively manage these key influencers are better positioned to build long-term customer relationships, enhance repeat purchase behavior, and achieve sustainable growth. The research examines how these factors individually and collectively affect consumer loyalty towards a brand. Primary data is collected from consumers through structured questionnaires, and statistical tools are used to analyze the relationships between variables. The findings indicate that product quality, brand image, and customer satisfaction are the most significant determinants of brand loyalty, while factors like pricing and promotional strategies also play a supportive role. Brand loyalty is a critical factor in determining the long-term success and sustainability of organizations. Understanding the key influencers of brand loyalty helps businesses retain customers, improve profitability, and maintain a competitive edge. This study explores the factors that shape consumer brand loyalty from a consumer perspective, focusing on elements such as product quality, price, brand image, customer satisfaction, and customer experience},
      keywords = {Brand Loyalty, Consumer Behavior, Customer Satisfaction, Brand Image, Product Quality, Customer Experience},
      month = {February},
      doi = {https://doi.org/10.64388/IREV9I8-1714489}
  }