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A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector
Subject area: Management and Commerce · Area of research: Marketing
DOI: https://doi.org/10.64388/IREV9I8-1714689
Abstract
This research investigates the multi-dimensional nature of consumer value and its downstream effects on repurchase intentions and brand loyalty within the Indian dairy industry. Using a quantitative approach, data from 300 urban consumers was analyzed through Multiple Linear Regression to identify how functional, monetary, emotional, and social values drive long-term retention. Findings reveal that emotional and functional values are the primary predictors of loyalty, providing a strategic roadmap for brands to move beyond price-centric competition.
Keywords
Brand Loyalty, Consumer Value, Indian Dairy Sector, Repurchase Intentions
References
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How to cite this paper
@article{1714689,
author = {M Lisha Joseph},
title = {A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {8},
pages = {2043-2045},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1714689.pdf},
abstract = {This research investigates the multi-dimensional nature of consumer value and its downstream effects on repurchase intentions and brand loyalty within the Indian dairy industry. Using a quantitative approach, data from 300 urban consumers was analyzed through Multiple Linear Regression to identify how functional, monetary, emotional, and social values drive long-term retention. Findings reveal that emotional and functional values are the primary predictors of loyalty, providing a strategic roadmap for brands to move beyond price-centric competition.},
keywords = {Brand Loyalty, Consumer Value, Indian Dairy Sector, Repurchase Intentions},
month = {February},
doi = {https://doi.org/10.64388/IREV9I8-1714689}
}