A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector

@article{1714689,
      author = {M Lisha Joseph},
      title = {A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {8},
      pages = {2043-2045},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1714689.pdf},
      abstract = {This research investigates the multi-dimensional nature of consumer value and its downstream effects on repurchase intentions and brand loyalty within the Indian dairy industry. Using a quantitative approach, data from 300 urban consumers was analyzed through Multiple Linear Regression to identify how functional, monetary, emotional, and social values drive long-term retention. Findings reveal that emotional and functional values are the primary predictors of loyalty, providing a strategic roadmap for brands to move beyond price-centric competition.},
      keywords = {Brand Loyalty, Consumer Value, Indian Dairy Sector, Repurchase Intentions},
      month = {February},
      doi = {https://doi.org/10.64388/IREV9I8-1714689}
  }