A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector
Abstract
This research investigates the multi-dimensional nature of consumer value and its downstream effects on repurchase intentions and brand loyalty within the Indian dairy industry. Using a quantitative approach, data from 300 urban consumers was analyzed through Multiple Linear Regression to identify how functional, monetary, emotional, and social values drive long-term retention. Findings reveal that emotional and functional values are the primary predictors of loyalty, providing a strategic roadmap for brands to move beyond price-centric competition.
Keywords
Brand Loyalty, Consumer Value, Indian Dairy Sector, Repurchase Intentions
Citations
IRE Journals:
M Lisha Joseph "A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector" Iconic Research And Engineering Journals Volume 9 Issue 8 2026 Page 2043-2045 https://doi.org/10.64388/IREV9I8-1714689
IEEE:
M Lisha Joseph
"A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector" Iconic Research And Engineering Journals, 9(8) https://doi.org/10.64388/IREV9I8-1714689
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