Abstract
The increasing rate of technological change has redefined the strategic responsibilities of product leaders across industries. In a digital transformation era of platform competition and ecosystem-based value creation, disruption is not enough to achieve long-term competitive advantage. However, what distinguishes high-impact organizations from others is their ability to systematically disrupt the markets, increase product value, organizational capacity, and customer experience simultaneously. This paper introduces the Disrupt & Elevate framework, a conceptual framework rooted in disruptive innovation, dynamic capabilities, strategic leadership, and digital transformation theories. This framework proposes five interrelated strategies, including: anticipatory visioning, ecosystem orchestration, experimentation architecture, human-centered disruption, and value re-architecture. Finally, this paper contributes to the body of literature in product leadership and provides practical recommendations to product executives operating in volatile digital environments.
Keywords
Disruptive Innovation, Product Leadership, Digital Transformation, Dynamic Capabilities, Value Architecture.
Citations
IRE Journals:
Richard Abiola Ogunsola "Disrupt and Elevate: Strategies for Visionary Product Leaders" Iconic Research And Engineering Journals Volume 7 Issue 5 2023 Page 470-474 https://doi.org/10.64388/IREV7I5-1715240
IEEE:
Richard Abiola Ogunsola
"Disrupt and Elevate: Strategies for Visionary Product Leaders" Iconic Research And Engineering Journals, 7(5) https://doi.org/10.64388/IREV7I5-1715240
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