Abstract
Customer experience plays a pivotal role in shaping consumer behaviour and fostering brand loyalty in the organized retail sector. This study examines the key factors influencing consumer satisfaction in retail apparel stores. Adopting a descriptive research design, the study identifies critical determinants such as store ambience, product assortment, staff behaviour, pricing strategies, promotional activities, and technological integration as significant contributors to customer satisfaction. A mixed-method approach is employed, combining survey data with observational analysis to evaluate customer perceptions and expectations. The findings reveal that a well-structured store layout, courteous and responsive staff, and competitive pricing significantly enhance the overall shopping experience. Additionally, effective promotional strategies and the integration of technology further contribute to improved customer engagement. The study offers valuable insights for retailers to refine their in-store strategies, strengthen customer relationships, and enhance retention rates, ultimately leading to improved sales performance and competitive advantage.
Keywords
Customer Experience, Consumer Behaviour, Brand Loyalty, Customer Satisfaction, Retail Industry, Promotional Strategies, Pricing Strategy, Retail Strategy.
Citations
IRE Journals:
B. Haribalakrishnan, K. Sakthi Kumar "Determinants of Consumer Satisfaction in the Organized Retail Apparel Sector" Iconic Research And Engineering Journals Volume 9 Issue 9 2026 Page 2459-2464 https://doi.org/10.64388/IREV9I9-1715515
IEEE:
B. Haribalakrishnan, K. Sakthi Kumar
"Determinants of Consumer Satisfaction in the Organized Retail Apparel Sector" Iconic Research And Engineering Journals, 9(9) https://doi.org/10.64388/IREV9I9-1715515
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