An Integrated Analysis of Sales Forecasting, Marketing Tactics and Buyer Behaviour for The Ultratech Cement

@article{1715667,
      author = {K. Priyanka, Prof. C. Nadhamuni Reddy},
      title = {An Integrated Analysis of Sales Forecasting, Marketing Tactics and Buyer Behaviour for The Ultratech Cement},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {9},
      pages = {2773-2779},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1715667.pdf},
      abstract = {The research examines how sales forecasting and marketing strategies drive customer behavior changes in the Indian cement market with UltraTech Cement as its study subject. The research study uses a combined research method which combines primary survey information with secondary data sources to assess customer demand patterns and their buying habits and the company's strategic business operations. The study results demonstrate that three factors work together to drive consumer purchasing decisions. The study shows that dealer recommendations and product availability serve as key factors that determine how well a product performs in the market. The study shows that modern consumer behavior today requires businesses to adopt digital technologies while they must also consider sustainability requirements. The research shows that businesses in the cement industry need to synchronize their forecasting methods with their marketing activities and customer understanding in order to achieve sustainable growth and establish competitive differentiation.},
      keywords = {About four key words or phrases in alphabetical Sales Forecasting, Marketing Strategies, Buyer Behavior, Cement Industry, UltraTech Cement, Distribution Network, Brand Loyalty, Price Sensitivity, Digital Adoption, Sustainability},
      month = {March},
      doi = {https://doi.org/10.64388/IREV9I9-1715667}
  }